Premier League round to air live in UK
LONDON (AP) — Before Clive Tyldesley clambers up to the Old Trafford gantry and picks up his microphone to be part of a landmark week in Premier League broadcasting, he reminisces about being silenced in stadiums.
In the 1980s, local radio listeners on Merseyside could only hear Tyldesley call the second half of games — at most — under restrictions driven by Liverpool’s chief executive at the time.
“Peter Robinson would argue till he was blue in the face that if he gave us the right to commentate on the whole game, it would impact on the attendance at Anfield,” Tyldesley said in an interview with The Associated Press. “Anything that is new and unknown carries an element of suspicion about it.”
Those limitations might seem like a relic of the pre-Premier League era of crumbling stadiums and little access to games beyond them, before Tyldesley became one of Britain’s leading voices in football.
But while so much has changed in the sport and media industry, significant obstacles remain to the domestic broadcasting of the English topflight.
Some fans in the Premier League’s home territory have watched enviously as the rest of the world gained access to every game live from all 38 rounds, with the value of overseas rights growing 35 percent to 4.2 billion pounds ($5.4 billion) in 2019-2022.
But fewer than half of the 380 games annually have been available live to domestic viewers in a bid to protect attendances at stadiums.
The upcoming 15th round of the season will see a broadcasting barrier broken in England: All 10 games live. In another milestone — illegal feeds aside — games will only be available via internet streaming as Amazon Prime enters the Premier League.
“There’s an element of dipping the toe in the water on both sides,” Tyldesley said.
Amazon is spreading the 10 games this week from Tuesday to
Thursday, with Tyldesley working at Old Trafford on Wednesday when Jose Mourinho returns to his former club Manchester United in charge of Tottenham.
This week will be the first time since the Premier League’s inception in 1992 that at least one game in a round will not be live on satellite broadcaster Sky, which was owned by Rupert Murdoch until last year’s buyout by Comcast, the parent company of NBC Universal.
Amazon muscled into the six-season Sky-BT Sport stranglehold on Premier League telecasts in Britain through its pay-tv channels by capturing live rights for entire rounds on the first midweek in early December and around Boxing Day on Dec. 26.
It comes after a ruling by the broadcasting regulator led to the league raising the number of games on sale for British broadcasts from 168 to 200, although the revenue still dropped eight percent from the previous three-year cycle to 5 billion pounds.
BT bought the packages to broadcast another two complete rounds live in 2019-2022, but only for midweek games because of a Saturday afternoon blackout.
No live broadcasts of football are allowed on British screens from 2:45 p.m. to 5:15 p.m. — even as the rest of the world flicks between games, particularly on American network NBC where Tyldesley has worked with another Amazon signing Graeme Le Saux, the former Chelsea player.
“People tend to take it out on me like it’s my fault: ‘Why does everyone in America get to watch all the games,”’ Le Saux said. “I give the phone number of my boss.”
NBC streams some games and takes over non-sports channels on weekends to find outlets for simultaneous Premier League screenings.
“I remember my bosses at NBC when they first bought the rights 6 years ago saying they were a bit concerned there wasn’t going to be enough content for the channels,” Le Saux said. “Within about two months they were going, ‘We haven’t got enough channels for the content.”’