Tech-filled life­style with OLED comes near

The Korea Times - - BUSINESS - By Kim Hyun-bin hyun­bin@ko­re­atimes.co.kr

Ever won­der what life will be like in the fu­ture? All those fancy home elec­tron­ics that only ap­peared in sci­ence fic­tion movies in the past are now start­ing to be­come a re­al­ity.

A small glimpse of what is to come is show­cased at LG Dis­play’s OLED ex­hi­bi­tion lo­cated in LG Sci­ence Park in Seoul. Once en­ter­ing the ex­hi­bi­tion the most eye-catch­ing item is the large OLED screen tech­nol­ogy em­bed­ded in var­i­ous ap­pli­ances through­out the model home.

All tech­nolo­gies were in­no­va­tive, but some were trendier than oth­ers — es­pe­cially in the bed­room. Just ly­ing on the bed with a smartwatch al­lows one to wake up to a trans­par­ent 55-inch OLED dis­play au­to­mat­i­cally ap­pear­ing from the bed’s foot­board. It an­a­lyzes the user’s sleep pat­terns and sleep qual­ity as well as pro­vid­ing other use­ful in­for­ma­tion such as weather, sched­ule and time.

The 55-inch dis­play panel could be set lower or higher de­pend­ing on the user’s pre­ferred view­ing an­gle. The lat­est movies, tele­vi­sion and other video con­tent could be viewed on the screen from bed.

LG Dis­play has been con­tem­plat­ing ways to de­velop the next-gen­er­a­tion OLED pan­els to di­ver­sify its prod­uct range, dif­fer­en­ti­ate it from com­peti­tors and offer dis­plays that are best matched to one’s home en­vi­ron­ment.

The OLED dis­plays are much slim­mer than other con­ven­tional smart TVs al­ready in the mar­ket, as they do not need a back­light to il­lu­mi­nate the screen, and use in­no­va­tive ma­te­ri­als that make them more flex­i­ble yet re­silient. LG de­vel­ops OLEDs for 55-, 65-, 77- and 88-inch screens with the dis­play mea­sur­ing in at just 1mm in thick­ness.

The OLED dressing room was an­other sight to see, with a mir­ror made of OLED dis­plays where peo­ple can vir­tu­ally try on not only items of cloth­ing in their closet, but also clothes at on­line shop­ping malls. Peo­ple can even pur­chase the goods af­ter­wards.

For the liv­ing room there were bend­able OLED screens that ap­pear from the ceil­ing, or screens that are able to ro­tate to the user’s pre­ferred view­ing an­gle.

Through the ex­hi­bi­tion, LG aims to in­crease strate­gic busi­ness-to-busi­ness (B2B) part­ner­ships with con­struc­tion, home ap­pli­ances and in­te­rior com­pa­nies in hope of cre­at­ing syn­ergy in the home elec­tron­ics ap­pli­ances sec­tor and fur­ther en­hanc­ing LG Dis­play’s global com­pet­i­tive­ness.

“The OLED show­room is part of the com­pany’s open in­no­va­tion ini­tia­tives to dif­fer­en­ti­ate our prod­ucts from traditiona­l TVs and IT prod­ucts out in the mar­ket while en­hanc­ing net­work­ing and cre­at­ing a new ecosys­tem for our in­no­va­tive new prod­ucts,” said Alex Kwon, man­ager of LG Dis­play’s new busi­ness de­vel­op­ment team.

Korea Times photo by Kim Hyun-bin

A 55-inch OLED TV ap­pears on the bed’s foot­board, which is ca­pa­ble of an­a­lyz­ing the user’s sleep pat­tern and dis­play­ing weather, up­com­ing sched­ule, movies and TV pro­grams is seen at the LG Sci­ence Park in Seoul, Tues­day.

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