‘Volkswagen aims to transform into software-driven tech firm’
Volkswagen Group’s Korea operation presented its key achievements from last year and major plans for 2022, vowing to transform into an eco-friendly, software-driven tech business, the company said during an online press conference, Thursday.
The press conference began with an announcement of a name change, from Audi Volkswagen Korea to Volkswagen Group Korea (VWGK).
The name change comes in time for the company’s 18th anniversary in the Korean market and amidst the company’s radical efforts to transform from a classic car manufacturer into a software-driven tech company.
VWGK has four strong brands under its wings — Volkswagen, Audi, Lamborghini and Bentley — and has been seeking cross-brand cooperation opportunities in electrification and diversification of its models and service portfolios.
VWGK announced plans to lay the foundation to step up its electric vehicle offensive by launching the Volkswagen ID.4 and Audi Q4 e-tron this year.
“To cope with a rapidly changing business environment, VWGK is making efforts to establish a strategy to ensure a sustainable future, to diversify our business models and to transform our organization,” Till Scheer, group managing director of VWGK, said during an online press conference, Thursday. “In tandem with the group’s strategy, we will focus on introducing various new and attractive models, maximizing the synergy between the group and its brands so as to offer a higher level of experience for our customers and laying the foundation for sustainable growth.”
In 2021, VWGK launched 81 models, including variants across four brands. It recorded sales of 40,838 vehicles and optimized its fuel mix in response to changing market demands.