LX Hausys expands into North American marble market
LX Hausys is seeking to expand its presence in North America, the world’s largest market for artificial marble, by showcasing its products at the continent’s premier kitchen and bath industry exhibition, the interior materials company said on Wednesday.
The company said it is taking part in the Kitchen & Bath Industry Show (KBIS) 2024, currently being held in Las Vegas, and has been displaying new engineered stone products and acrylic-based artificial marble products exclusively for the North American market.
LX Hausys said artificial marble is a premium material widely used in residential and commercial spaces, popular North America and Europe, as it is cheaper than natural stone and has superior durability and stain resistance.
“We decided to participate in this exhibition to accelerate our global market strategy as the overseas sales ratio of our artificial marble accounts for more than 70 percent,” the company said.
With a theme of “Naturegraphy,” meaning inspired from nature according to the company, LX Hausys is displaying about 50 types of artificial marble products at the exhibition.
In particular, newly released products, such as Viatera-Calacatta Suprema and Viatera Taj Crema, which match the recent luxury trend in kitchens and bathrooms in the North American region, are receiving good responses from visitors, the company said.
LX Hausys has been enhancing its presence in the North American artificial marble market through a strategic localization approach involving the establishment of production lines, sales channels, and a dedicated showroom.
The company established a production plant in Georgia in 2011, and launched a sales subsidiary in Canada in 2017, expanded the third production line of artificial marble products in 2020 and opened a show room in New York in 2023.
Through these series of efforts, LX Hausys continues to expand its global market presence, recording the world’s second-largest market share in the acrylic-based artificial marble market with a 20 percent share.
“We will utilize the KBIS exhibition as a chance to secure new customers in the region and continue to compete for the leading position in the artificial marble market,” a spokesman for the company said. “We will continue to strengthen the competitiveness of our artificial marble products with a thorough localization strategy from production to sales.”