Seoul to host high-end tourism business consultations

Seoul will host international high-end tourism business consultations as part of the Connections Luxury Seoul 2024 event from June 23 to 26 this year, the Seoul Metropolitan Government said Tuesday.

Connections Luxury Seoul is a tourism business event aimed at showcasing the city’s charms as a travel destination to international buyers.

It aims to promote premium tourism in the city by fostering connections between international and local enterprises and attracting global tourists with high spending capacity.

The event will cover business-to-business transactions in the tourism market, business consultations and various content, allowing participants to experience Korean culture.

A total of 80 companies, comprising 40 overseas buyers and 40 domestic travel industry companies, are expected to participate in this year’s event, which is up more than 30 percent from last year. A total of 60 companies, including 30 overseas buyers, participated last year and 450 business-to-business consultations were conducted, according to the city government.

The events will be held in luxury hotels around Seoul, though specifics are yet to be finalized.

Seoul-based companies interested in participating in the event can apply by checking the details on the official websites of the city government or the Seoul Tourism Organization by March 22.

Participants in this event include inbound travel agencies, premium five-star hotels or higher, traditional hotels and companies specializing in providing unique experiences and transportation.