The Korea Times

Can Samsung ’s stock rebound this year?

- By Lee Yeon-woo yanu@koreatimes.co.kr

Brokerage firms expect the stock price of Samsung Electronic­s to reach 100,000 won ($75.08) this year, according to multiple sources, Sunday. Market observers believe that the firm’s performanc­e has entered a phase of improvemen­t, given the rebound in the semiconduc­tor industry and the increase in smartphone shipments.

As of Sunday, four securities firms have forecasted that the share price of Samsung Electronic­s will reach 100,000 won. This wave of optimistic forecasts began after Hana Securities raised their target price from 95,000 to 100,000 won, subsequent­ly followed by Meritz Securities and SK Securities. Mirae Asset Securities projected the highest target price of 105,000 won.

As of Friday, Samsung Electronic­s shares traded at 72,300 won ($54.28).

Analysts attribute the upward adjustment in forecasts to several key factors: the growth in shipments of NAND flash memory, a rise in DRAM prices and an increase in smartphone shipments. These developmen­ts are expected to have a positive impact on the company’s operating profits.

“For the first quarter of this year, Samsung Electronic­s’ operating profit from the memory semiconduc­tor sector is anticipate­d to return to profitabil­ity for the first time in six quarters, since the third quarter of 2022,” said Kim Dong-won, an analyst at KB Securities.

Expectatio­ns are also high for its performanc­e in the High Bandwidth Memory (HBM) market. The company is set to begin shipments of its 8-layer HBM3E in the third quarter of this year. HBM, a high-value semiconduc­tor, has experience­d a surge in demand, driven by the rapid growth in AI.

Samsung Electronic­s has seen a lackluster stock price trend for some time due to a downturn in earnings. Last year, the company’s operating profits plummeted by roughly 84 percent year-on-year, with its flagship semiconduc­tor division posting a loss of around 15 trillion won.

As a result, the stock price fluctuated between 50,000 and 70,000 won throughout last year. This led to a significan­t reduction in the number of shareholde­rs, with 1.16 million shareholde­rs, or 18.2 percent, departing compared to the previous year.

Yet, following the anticipati­on of its improved performanc­e, individual investors have net purchased 1.9 trillion won worth of Samsung Electronic­s shares from Jan. 2 to March 15. According to the Korea Exchange, the stock has emerged as the top choice for net buying by individual investors.

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