Fashion Blossom launches Pandora store
First in Kuwait at Salhia Complex
KUWAIT CITY, Oct 19: Fashion Blossom, the official distributor of Pandora jewellery in Kuwait, announces the opening of the first Pandora concept store in Kuwait City, at Salhia Complex, Mezzanine1.
Pandora, a Denmark-based company is a leading jewellery brand renowned worldwide for its unique, customized charm bracelets with a selection of exquisite handfinished sterling silver and gold charms enabling customers to memorialize special and unforgettable moments of their lives. The charm bracelet is complemented with the delicately crafted and genuine jewellery collection. To celebrate this special occasion, Fashion Blossom hosted a press & media event at the boutique followed by a cocktail in the presence of Pandora Middle East Region General Manager Thomas Knudsen.
To introduce the brand’s unique universe of high-quality, accessible jewellery and its latest creation of the Autumn 2014 Pandora collection, the venue was transformed into an enchanting mystical autumn garden. The event evolved in a friendly and elegant atmosphere under the melody of the saxophonist “Mike Khayat”, making these moments unforgettable.
Mrs Karine Alam, Managing Partner of Fashion Blossom said: “We are very excited to introduce and extend the wonderful world of Pandora to Kuwait and build on the brand’s high level of international recognition. We are proud to be part of the Pandora family and to expand its success in the Middle East.”
Thomas Knudsen, in his turn thanked the audience for sharing this special moment and further expressed the importance of this first Pandora boutique in Kuwait “For Pandora this is in particular an important opening for several reasons: it is our first store in Kuwait, a very important market for us, as Kuwaitis are renowned for their refined taste for the most beautiful things and latest trends. Also, the Shop Concept you see here today is the first store in the Middle East region opening with our new store design — the “Evolution Concept”. At Pandora we have over a period of two years tested and improved this store design and I truly believe the final result is nothing less than magnificent. We have placed much attention to our heritage by reinforcing a “Scandinavian feel” and by creating a warm and cozy atmosphere where our products and visual presentation stands out beautifully””.
The Pandora shop is located in the heart of the renowned Salhia Complex revealing through its charming faÁade the latest magnificent Pandora concept store. Pandora is recognized by customers all over the world for its beautiful, individual jewellery capturing life’s unforgettable moments & emotions with a high level of aesthetics and excellent craftsmanship.
The new Pandora shop in Kuwait City is the latest addition to the company’s more than 10,000 points of sale on six continents. Pandora, with its unique concept of fashionable yet accessible jewellery of the highest quality, is today the world’s third largest jewellery brand at retail value within genuine silver and gold. KUWAIT CITY, Oct 19: Zain, the leading telecommunications company in Kuwait, announced today its main sponsorship of the 10th edition of the region’s most anticipated motorsport activity, GulfRun. The motorsport event was established with a main aim of promoting safe and secure automobile racing and training within youth. The event will kick-start from December 2014 until January 2015 and will involve several thrilling activities which will take place in Kuwait and Bahrain.
In a press statement, Zain stated that GulfRun 10 is considered an ideal and safe alternative to street racing which threatens youth’s lives. Motorsport enthusiasts can now showcase their talents within professional and certified circuits while gaining professional guidance based on worldwide safety procedures. Zain will be awarding the race winners during an awards ceremony with valuable prizes.
The company mentioned that GulfRun events will commence with an exciting Car Show which will be taking place at 360 Mall, where participants will be showcasing their exquisite high-speed cars to thrill seeking individuals. Following the car show event, participants will be flying over to the Kingdom of Bahrain to take part in several training procedures in preparation for the final race at the Bahrain International Circuit. Participants will be able to gain valuable insights with the help of qualified trainers and professional instructors who have a long-track of motorsport experience.
Zain highlighted that its sponsorship came in light of the current passion arousing within youth for car racing, and by sponsoring this event; the company is highlighting its dedication to applying safety measures while driving within Kuwaiti youth. The company stated that its sponsorship of this highly anticipated event is set to attract thousands of visitors and high-speed cars enthusiasts, which will further affirm Zain’s core commitment to Kuwaiti youth’s various interests and activities, especially that this exciting race was established by a group of Kuwaiti youth.
Additionally, GulfRun events will involve a Karting Endurance race, which will be held at Kuwait’s SIRBB Circuit over a straight period of 24 hours during December 2014. This race, which comes in its 4th edition, has previously witnessed tremendous success gathering many enthusiasts of this sport and is expected to be as successful as the previous years.
Zain concluded that its sponsorship of this much anticipated event stems from its utmost responsibility of youth’s talent development and the sports sector, which comes in line with its corporate social responsibility strategy. The company will spare no efforts in supporting causes and initiatives that spread awareness on certain areas that concern the Kuwaiti youth, thus leading the Kuwaiti private sector as a responsible Kuwaiti institution dedicated to advancing youth’s talents.
It is worth mentioning that GulfRun is an annual motorsport event which was established in 2005 by a group of Kuwaiti youth who are simply passionate about automobile racing. The race extinguishes itself from any other motorsport race by promoting a safe and secure environment to race and train, as well as spreading awareness to limit street accidents.