Landmark Group launches ‘Beat Diabetes’ Walkathon

Support the walk on Nov 14

KUWAIT CITY, Oct 29: Landmark Group, the region’s leading retail and hospitality conglomerate, supported by the Ministry of Health and Dasman Diabetes Institute once again this year, launches the sixth edition of the ‘Beat Diabetes’ walkathon in Kuwait. The walkathon will take place on Nov 14, 2015. The group encourages Kuwait to register and participate in the walk which will flag off from the Yacht Club and end at Green Island.

Open to all age groups, the 3.2 kms walk is organized to raise awareness about Diabetes. Participation in the walkathon is free of charge and all registered participants are given a walkathon kit. Qualified trainers from Fitness First will lead a mass warm-up session prior to the walk.

Commenting on the occasion, Saibal Basu, Chief Operating Officer,

A photo from the event Landmark Group, Kuwait said, “We are very happy to launch the walkathon again this year and spread awareness about both type 1 and type 2 diabetes. Throughout the last five years, our Walkathon has garnered huge success and has become one of the much awaited public activities. This has been reflected through the consistent increase in number of participants from different age-groups .We are amazed with the year-to-year increase of participants which is evidence of the huge public recognition being given to this social and health event to promote awareness about dia- betes. Through the Beat Diabetes campaign, we aim to encourage people to eat healthy, exercise frequently and regularly take the blood glucose test. We urge everyone in the community to come forward on Nov 14 to support this cause.”

The Beat Diabetes initiative encourages people to monitor blood glucose levels through regular screening. It makes people awards of what diabetes is all about, its prevention and cure and also through educative information driven activities inspire people to eat healthy and stay active. Under the Landmark Group’s Beat Diabetes ini- tiative, the walkathon is held across seven countries over the months of November and December as a culmination of a year-long calendar of activities.

Individuals, groups and organizations can register for the walk at all Centrepoint stores and through the Beat Diabetes website www.beatdiabetes.me or the Landmark Group Kuwait’s facebook page.

Further details about the sixth edition of the walkathon will be shared in the weeks preceding the event and on www.facebook.com/beatdiabetesme.