Ooredoo-sponsored ‘Fight Like a Girl’ a success

Firm focuses on raising awareness of healthy living

KUWAIT CITY, Oct 29: Ooredoo Kuwait, a member of the international Ooredoo Group, today announced the successful conclusion of its sponsorship of the ‘Fight Like a Girl’ gathering, in support of Breast Cancer Awareness month. The event, which was held at the Kuwait Regency Hotel, highlighted the importance of regular screenings among women and early detection, since breast cancer is one of the most prevalent forms of cancer in Kuwait today.

Ooredoo’s support to this event falls in line with the company’s corporate social responsibility (CSR) strategy which focuses on raising awareness of healthy living and women empowerment.

Moreover, the Ooredoo Group is a supporter of the United Nations’ Global Goals initiative. Out of the 17 global goals, Ooredoo has fully adopted goals #3 and #5, which aim to achieving good health and gender equality, respectively.

Commenting on the sponsorship, Mijbil Alayoub, Director of Corporate Communications at Ooredoo Kuwait said “Our corporate social responsibility (CSR) extends beyond raising awareness about breast cancer; we are striving to be catalyst providers for opportunities to enrich women’s lives. We aim to enable them with chances to achieve growth in various fields, such as entrepreneurship, civic involvement, and volunteerism. It is very important to us as a private entity, that we support women to achieve greatness, and that starts by promoting regular check-ups and screenings that could save hundreds of lives.”

Ooredoo will continue to seek out different initiatives that fulfill the company’s CSR objectives and provide support to ensuring a healthier and more prosperous Kuwait.