Zain strategic partner of REUSE initiative
Zain, the leading telecommunications company in Kuwait, announced its strategic partnership of the REUSE environmental initiative for the sixth time. The event gathered together a large number of people who participated in interactive programs and activities that aimed at raising awareness about recycling and preserving the environment.
Zain continued its Strategic Partnership with REUSE in line with its Corporate Sustainability and Social Responsibility strategies, which aim to spread further awareness within the community to stress on the value of maintaining an environmentally friendly world. The event brought together hundreds of people and their families to participate in exciting green activities that conveyed the importance of recycling and reusing materials in preserving a clean, pol- lution-free environment.
The event hosted a dynamic public program featuring participants from around the world and the local community, and the program featured immersive audience experiences that included interactive art, impromptu discussions, engaging collaborations, live multimedia performances, and more.
REUSE is a program that extends to activities such as art competitions and educational roadshows, workshops, online environmental campaigns and community events. Going forward, REUSE will continue executing more projects that serve the interest of a greener tomorrow with the participation of the local community while supporting a collaborative effort in the reduction of waste in Kuwait for current and future generations.