Costa to unveil new Frostino flavor in Kuwait

‘Friday Frostino Frenzy’

KUWAIT CITY, July 20: Costa Coffee, London’s favourite coffee shop chain and part of Alghanim Industries Food and Beverage portfolio, is announcing the launch of its anticipated summer drink, the new strawberry cheesecake Frostino, during a launch event entitled, “Friday Frostino Frenzy”, which will take place in Costa Coffee’s selected stores on July 22.

As part of its ongoing strategy to broaden its product range, the new strawberry cheesecake Frostino will offer customers the comforting opportunity to cool off during the summer heat and indulge in another exciting beverage from Costa’s growing menu. The new Frostino overwhelms the tastebuds with a creamy texture reminiscent of the lusciousness of a strawberry cheesecake that dessert lovers love so much.

Samples

On this fun occasion, Costa Coffee will recreate the first indoor beach in Kuwait in selected stores while distributing samples of the new Frostino drink, all while creating fun vibes for everyone to enjoy. Each store will have its own unique look and feel as each is designed by the baristas working in that location. However, the overarching theme and objective for each design is to incorporate beach elements and summer nuances, hence creating the first indoor beach in the country.

Since Alghanim Industries’ acquisition of the brand in July 2013, Costa Coffee is more than just making irresistible coffee; it is committed to diversify its product offerings continuously in response to market trends and needs.

Commenting on this occasion is, Haamed Alfulaij, General Manager of Costa Coffee Kuwait: “With temperatures soaring to 50C+ in Kuwait, we wanted to create something special for our customers to enjoy and cool off. What makes this event special to me is that each store has been challenged to show its own personality to its customers.

All stores will be competing to make the best indoor beach in Kuwait to celebrate the launch of our delicious strawberry cheesecake Frostino. We can’t wait for our customers to try it!”

It is noteworthy to mention that Costa Coffee has recently introduced a new specialized menu that was created in collaboration with the worldrenowned and professional baker, author, television and radio celebrity, Dean Brettschneider, who has made a name for himself in the international world of artisan baking via his own brand, Global Bakery.

Invited

All customers are invited to join the “Friday Frostino Frenzy” by visiting any of Costa Coffee’s selected locations to try out the free sampled strawberry cheesecake Frostino at the Marina Crescent, Sheikha Complex, Al Kout, Miral, Argan, Jahra, Avenues, Marina Mall, Kaifan, Army Officers Club, Sea View, The View, and TSC Hawalli. To voice any enquiries, customers can visit any of Costa Coffee’s social media platforms under the name CostaKuwait on Facebook, Twitter, Instagram and Snapchat.

Photos of Costa Coffee’s food and beverage