Zain main sponsor of Kuwaiti PR & Customer Service Prize

Firm’s social role praised

KUWAIT CITY, March 27: Zain, the leading telecommunications company in Kuwait, announced its main sponsorship of Kuwait’s Public Relations and Customer Service Prize for the second consecutive year. The prize, hosted by Kuwait’s Public Relations Association, comes under the patronage of HH the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah from March 27-29.

HE the Minister of Commerce and Industry and acting Minster of State for Youth Affairs Khalid Al-Roudhan visited Zain’s booth during the opening ceremony, and expressed his admiration of the company’s leading role in the Public Relations and Customer Service fields as well as the tremendous efforts the company exerts in enriching its social role within the community on a continuous basis.

Kuwait’s Public Relations Association dedicates this prize to shed light on the distinguished efforts and achievements of companies and organizations in the fields of public relations and customer service across all industries from both the public and private sectors. The event also features a number of workshops about the strategies of PR and customer service targeted at employees of ministries and organizations.

The judging committee — responsible for selecting the winners — consists of local and international PR and Customer Service experts to evaluate the participating entities as per the highest international standards. The standards include serving customers while meeting their needs, distinguished social contributions, excellent media presence, and more.

During December 2016, Zain proudly received four titles as part of the fourth Advertising Creativity Award. The award, organized by the Arab Media Forum, recognized Zain’s “National Day TVC — Ya Bilady”, “Ramadan TVC — Live in Peace”, “Eid TVC– Let’s Sing”, as well as the company’s corporate sustainability contributions. Zain also participated in a Public Relations and Marketing discussion panel that came as part of the Advertising Creativity Award.

Zain’s sponsorship of Kuwait’s Public Relations and Customer Service Prize for the second consecutive year showcases its distinguished PR and media involvement, and further strengthens the company’s role as a leading private sector company launching several public relations and marketing campaigns all year round. Zain will continue supporting this very important field which carries significant and informative messaging to the public at large and the communications world as a whole, whether through traditional or modern media tools.