LOS ANGELES:

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service.

Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous Vulture and emphasizing Tom Holland’s experiences as SpiderMan as a high schooler who discovers the power he possesses. The new trailer was released on March 28 and features Robert Downey Jr.’s Tony Stark reacting to a particularly destructive scene by upbraiding the youngster for the lack of control.

“Can’t you just be a friendly, neighborhood Spider-Man?” says Stark to Parker.

The movie, which will be out on July 7, has already generated 1.5 million new conversations.

New Line released a teaser video and poster for “It” on March 28, followed by a CinemaCon presentation and trailer on March 29 — five months ahead of its Sept. 8 opening.

“Mama” director Andy Muschietti directed “It,” which stars “Hemlock Grove” actor Bill Skarsgard as the evil clown Pennywise. “Stranger Things” breakout Finn Wolfhard, “Midnight Special’s” Jaeden Lieberher, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs, and Jeremy Ray Taylor play some of the terrorized children. (RTRS)