MILWAUKEE:

Candy maker Mars Inc is suing a Wisconsin woman over chocolates she is selling under a name that the company argues is “confusingly similar” to its cocoa extract supplements called CocoaVia.

The McLean, Virginia-based company said in a federal lawsuit filed March 24 that the chocolates sold in Madison by Syovata Edari will likely “confuse and deceive consumers” because they’re branded as CocoVaa. The company contends the similarity in the brand names hurts Mars’ reputation and Edari should be barred from using CocoVaa on her products. (AP)