Northern Gulf supports Syria charity
Gold sponsor of Bait Al Khair charity event
KUWAIT CITY, May 23: Reinforcing the company’s deep commitment to corporate social responsibility, Northern Gulf, the exclusive dealer of Hyundai and Genesis in Kuwait are participating in Bait Al Khair’s charity event.
The event was organized by a group of companies in cooperation with the Kuwait Red Crescent Society (KRCS) with the aim of raising funds and creating job opportunities for Syrian women affected by the war and providing assistance to Syrian families enduring the crisis.
Genesis is a gold sponsor alongside the KRCS in support of the fundraising initiative that is in line with the company’s commitment to giving back to society through its corporate social responsibility efforts and ongoing contribution to society.
65% of the proceeds will be donated to Syrian non-profit organizations through the KRCS in order to support Syrian women through providing job opportunities. Through these contributions, women may benefit from something they truly need during a time where the males in the family are away — whether fathers, husbands or brothers. The efforts therefore aim to help these Syrian women who are suffering from loneliness and vulnerability due to the situation they have to live in.
The initiative is divided into two phases: the Bait Al Khair exhibition in Al-Raya Center and a donation campaign that aims to establish homes with a sustainable income in order to provide happiness and better living conditions in addition to other initiatives during the holy month of Ramadan.
During the exhibition, the Genesis G80 and G90 cars will be on display in Al-Raya Center. The exhibition will persist for three days as of May 22 during which donations will be collected in kiosks spread throughout the exhibition.
The kiosks will continue to serve as places for those who wish to donate and support this cause until the 20th day of the holy month of Ramadan under the umbrella of the KSCR.
Commenting on this initiative, Northern Gulf’s CEO Raed Turjuman said, “We are honored to contribute towards Bait Al Khair’s humanitarian cause through Genesis. We are hopeful that the donations gathered will succeed in covering some of the objectives of this initiative.
Northern Gulf is continuously committed and determined to give back to society through our corporate social responsibility efforts whenever necessary.”
In addition to fulfilling its social responsibility through its humanitarian initiatives, Genesis Northern Gulf is offering a range of premium benefits to satisfy customers and give them the opportunity to own a Genesis at an affordable price.
This contributes towards enhancing Genesis’ reputation as a successful vehicle and a brand that, in a short period of time, became a noteworthy part of the competition. As always, the company continues to remain true to its philosophy by setting the needs of customers as their top priority regardless of whether before or after a sale.