Zain launches ‘charitable’ initiative for 2nd yr running
500 fils donation for paid bill
Zain campaign
KUWAIT CITY, June 8: Zain, the leading telecommunications company in Kuwait, announced the launch of its charitable initiative “Ya Baghi Al Khair Aqbel” as part of its CSSR Campaign during the Holy Month of Ramadan for the second year running. The company will donate 500 Fils to a charitable organization for every paid bill during the month of Ramadan.
During Ramadan of last year, Zain donated over KD 45,000 on behalf of its customers for humanitarian causes. The donation came as part of its charitable initiative “Ya Baghi Al Khair Aqbel”, and came in collaboration with Sheikh Abdullah Al Nouri Charity Association, where the donations were utilized to build a number of water wells at distant locations in Somalia and Kyrgyzstan with the aim of providing clean and safe drinking water to underprivileged families.
The launch of this initiative comes in line with Zain’s Corporate Sustainability and Social Responsibility strategy that seeks to contribute to the welfare of the society in several ways. Zain prides itself on its long track of records and contributions it has put in philanthropic areas. The company strongly believes that such initiatives help infuse a sense of responsibility into members of the society, to help support those who are in need of help.
As part of this initiative, Zain will donate 500 Fils (half a KD) each time a customer pays their bill anytime during the Holy Month of Ramadan through one of Zain’s electronic or direct channels, including Zain’s website, Zain’s smartphone app, any of Zain’s Quickpay machines, and the company’s main branches available throughout the country. The collected donations will be delivered to a charitable organization in Kuwait to support philanthropic projects as well as improve the living conditions of needy families.
Zain stressed that it has always been keen to organize a number of social and humanitarian initiatives during Ramadan to support the various sectors of the Kuwaiti society, and the company is keen on reflecting the religious as well as traditional humanitarian values and principles to enrich the art of giving and to increase bonding between individuals.
The company further affirmed its Corporate Sustainability and Social Responsibility campaign during the Holy Month of Ramadan, which includes an extensive array of programs that cover different areas. The initiatives and programs include humanitarian, voluntary, cultural, religious, sports, and recreational activities to cater to the different segments of society.