Jazeera Airways unveils new brand ID
Connected, insightful, passionate, inventive
By Ahmed Al-Naqeeb
KUWAIT CITY, July 30: Connected, Insightful, Inventive, and Passionate. Qualities that the new Jazeera Airways promises to resonate through their services as a leading carrier in the region.
In an event held at its headquarters Sunday morning, Jazeera Airways officially revealed its renewed corporate logo and advanced website upgrades as the advent of its various upcoming launches to meet the diversified needs of its customers and ensure a seamless travel experience. The new identity comes as the airline redoubles its commitment to its customers by accommodating a holistic experience with smart and convenient offerings in the coming years, while signifying the important milestone that is the 13th year of successful operations in the Middle-East.
During a presentation about the new Jazeera Airways, CEO Rohit Ramachandran said that Jazeera Airways has travelled a long way since its inception in 2004 and has become an integral part in the local and regional airline industry. During its journey, Jazeera Airways has overcome incredible challenges, weathered many economic cycles, and has come out stronger. As they solidify their position regionally and venture into more international markets with new routes, they reiterate their commitment to our customers.
To this end, Ramachandran announced that alongside Jazeera’s new dedicated terminal scheduled to open its doors by the beginning of 2018, they are launching a new website equipped with the latest e-commerce features, to act as a gateway to providing ease and comfort from the very first click. Additionally, apart from a personal travel timeline that stores user profile history, the website also provides new travel extras such as Jazeera lounge and Park & Fly as well as updates on exciting travel packages. “We are geared with renewed efficiency and vitality to embark on a new journey with our customers as many exciting launches lay ahead of us’’, affirmed Ramachandran.
Regarding the new logo, it said to visually represent an evolution that demonstrates the brand’s spirit of adventure and boldness as it forges into the future. It represents the carrier name in bold colorful and is further embellished by regional geometric patterns, with reference to the diamond-shape that expresses the carrier’s long-standing legacy as top carrier from the Arabian Peninsula. Jazeera Airways logo pays homage to the original brand mark, whilst integrating a contemporary manner that now speaks volumes about how East meets West with its expanded connections into the middle East and Eurasia and many more destinations to come.
With the new logo, website and terminal designed to get Jazeera passengers boarded within 15 minutes of entering, comes an enhanced focus on our customers’ base, noted the CEO while explaining that the travel landscape is constantly changing, and with the onset of new changes in the company, they hope to match those needs and empower their customers with improved services. Furthermore, Jazeera Airways currently stands at over 17 destinations and has strengthened its footprint by entering a popular touristic market, which are the recent flights to Baku setting course to new lands beyond the Middle East. The new additions will encapsulate the Jazeera brand personality and are only the beginning of a magnitude of upcoming launches that will complete the rebranding phase and deliver on its promise to ensure seamless experiences from start to finish.
To learn more about Jazeera Airways services, offers, promotions and destinations, customers can contact the Call Center on 177 or visit the airline’s brand new website on www.jazeeraairways.com.
From left: Jazeera Airways CEO Rohit Ramachandran; Vice-Chairman Marzouk J. Boodai and Vice-President
Marketing and Production Mohamed Barakat during the press conference.
Jazeera Airways Website