Nikon ME, Ashraf & Co unveil D850 in Kuwait
Kuwaiti photographer Sultan shares his exciting experiences
ABy Michelle Fe Santiago
shraf & Co together with Nikon Middle East unveiled in Kuwait last weekend the New Nikon D850 camera at the Al Dana Ballroom, Holiday Inn Salmiya. The Nikon D850 launch was attended by Nikon Middle East Managing Director Narendra Menon, Sales & Marketing Regional Manager Akshay Talwar, Ashraf & Co Ltd Consumer Product Division Manager Saud Saeed, some photojournalists, members of various photography groups in Kuwait and hobbyists.
Present also were internationally acclaimed South African wedding photographer Brett Florens and world renowned Kuwaiti photographer Majed Sultan.
Menon welcomed everyone to the auspicious event followed by the presentation of the outstanding features of Nikon D850 by Talwar.
The Nikon D850 is an FX-format digital SLR camera that optimizes the combination of high resolution and high-speed performance to set the standard for next-generation full-frame cameras for professional photographers and serious hobbyists across landscape, commercial sports, fashion and wedding genres, and multimedia content.
The D850 has an effective pixel count of 45.7 megapixels, and supports the ISO 64-25600 range of standard sensitivities (expansion to Lo 1, ISO 32 equivalent and Hi 2, ISO 102400 equivalent is possible). The camera itself is capable of high-speed continuous shooting at approximately 7 fps*1, but when the optional MB-D18 Multi-Power Battery Pack is used, the rate increases
Yousef Al-Ruwaieh speaking at the conference
to approximately 9 fps*1,*2. Adoption of the same high-speed, high-precision 153-point AF system used by the D5 gives the D850 greater certainty of capturing moving subjects. It has a new backside illumination Nikon FX-format CMOS sensor and the latest imageprocessing engine, EXPEED 5.
Movie capabilities have also been enhanced even further for multimedia content creators who wish to shoot both stills and videos. With the D850, Nikon introduces its own full-frame recording of 4K UHD (3840 x 2160)/30p movies, as well as 4x and 5x slow-motion movies*3 in Full HD. This will enable impressive expressions of movement in Full HD. In addition, the camera supports the creation of 8K time-lapse videos*4 from still images captured using interval timer photography, while also offering silent photography, and in-camera batch processing of RAW images, all of which demonstrate the strength of the D850 as a multimedia digital SLR.
From landscape, commercial sports, fashion, and wedding photography to multimedia applications, the D850, combined with the power of NIKKOR’s extensive selection of lenses, greatly expands the possibilities for versatile imaging expression across a wide variety of photographic genres. Catering not only to professional photographers and serious hobbyists, the D850 also targets the hybrid photographers who require both photo and video qualities that play an equally important part in their work.
The Nikon D850 launch was capped by lecture presentations of Florens and Sultan. Florens shared some basic tips to the attendees on how to be a successful wedding photographer and be the best in the playing field. Florens has earned numerous accolades including the distinction as a Nikon Wedding Photographer, one of the 12 photographers chosen as the best in their field at the Photokina Exhibition in Germany. His work has been published around the globe.
Meanwhile, Sultan presented a lecture on wildlife photography as he shared his exciting experiences in taking photos in the wilds of Africa. A member of the Kuwait Voluntary Centre — Photography and Documentation Team, Sultan has traveled extensively capturing amazing snaps of animals. A number of his photos were also published in Kuwait and overseas.