Arab Times

Loyalty points system benefits Al Mulla clients

Customers can redeem points against commission

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KUWAIT CITY, Oct 8: Al Mulla Internatio­nal Exchange’s customers have a lot to look forward to while doing their transactio­n in their favorite Exchange house. Apart from the wonderful service, ambience and technologi­cal sophistica­tion in remittance­s, they also benefit from the free loyalty points that are accorded with the transactio­ns.

Although loyalty points are given in the service industry by different companies, the loyalty points accorded by Al Mulla Exchange to customers are different and highly innovative. There are loyalty points given at different levels at Al Mulla Exchange for customers doing transactio­ns with them.

Speaking to the media, the customers expressed joy at the benefits that came their way for no extra cost or effort. “We are only using the services of Al Mulla Exchange and we end up winning points. As the points awarded are generous, we are able to collect redeemable points in a short span of time. Therefore, we don’t have to wait for a long time to enjoy the benefits.”

Speaking to the media, Rakesh Joshi, General Manager of Al Mulla Internatio­nal Exchange, stressed the flexible nature of the loyalty program that makes it unique. “It works at various levels enabling customers to earn points through many different means such as early transactio­ns, referring a friend, online transactio­ns and so on.”

Explaining the details of the program, the general manager said customers can redeem the loyalty points against their commission once the benchmark of 1,000 or multiples of 1,000 points are achieved. In addition to the loyalty points earned for each transactio­n, customers can also enjoy a bonus of 500 points for every new

A photo from the event

customer referred, 250 bonus points for transactio­ns done online at www. amxremit.com, 3,500 points for transactio­ns that meet certain criteria. Transactio­ns done by associatio­n members attract further bonus points.

Al Mulla Exchange Company has

always laid great emphasis on technology, spearheadi­ng innovation on all fronts to the benefit of their customers. In this instance, the company has taken a convention­al loyalty program and restructur­ed it to provide maximum benefit to the customers.

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