AAW debuts 1st JYSK store in Kuwait

1,100 sqm showroom showcases furniture, accessories

The guests of the grand opening event The raffle draw winner of ‘Win up to 100 kilos of Gold’ campaign, Manoj Kumar V., receiving the prize 1/4 kg gold from Afsal Khan, Zonal Head, Malabar Gold & Diamonds, in the presence of officials from Malabar Gold

& Diamonds.

KUWAIT CITY, Nov 4: Ali Abdulwahab Al Mutawa Commercial Co (AAW) and JYSK today launched the first JYSK furniture store in Kuwait and the only one in the Middle East during a grand opening event at their new flagship showroom in Dajeej.

JYSK Group is a fast-growing global retail furniture chain with more than 2,500 stores and 22,000 employees across 48 countries, with over 100 new JYSK stores launched around the world during the last year alone.

The event marked the debut of JYSK in Kuwait occupying a 1,100 sqm, showcasing furniture and accessories, including mattresses, bedding and outdoor products. The event was attended by AAW Chairman and CEO Faisal Ali Al Mutawa, JYSK Kuwait Manager George A. Haidar, JYSK Franchise Director Frederik Kroun, JYSK Franchise Coordinator Magnus Thorn Andersen, French Ambassador to Kuwait HE Christian Nakhlé, First Secretary to the German Ambassador in Kuwait Winfried Göres, in addition to representatives of leading media outlets.

AAW Chairman and CEO Faisal Ali Al Mutawa said: “Today is a landmark event in the development of Kuwait’s retail furniture sector, which as of today is now home to one of the world’s most exciting furniture brands. Through our partnership with JYSK, we are building on our long history of providing consumers with high-quality affordable products. We look forward to introducing and growing the JYSK brand in Kuwait and have no doubt that JYSK’s in-demand products will soon be in every home in Kuwait”.

JYSK Franchise Director Frederik Kroun said: “We are pleased to partner with AAW to be our sole representative in Kuwait. AAW’s longstanding track record of delivering the best products to consumers and the market’s trust in their services makes them the ideal partner for introducing JYSK to country”.

The store was open to the public on November 2nd and included many activities such as a Vikings act, face painting station for children and a photobooth accompanied by live music by DJ X all day.

Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is one of the largest trading and commercial companies in the Middle East, representing over forty different global brands in the surging Middle East retail and consumer goods market.

AAW Chairman and CEO Faisal Ali Al Mutawa and JYSK Franchise Director Frederick Kroun exchanging gift.