IAA celebrates its 80th anniversary

A new direction Aqua Park begins promotions for ‘Ramadan’

NEW YORK, May 12: To mark the 80th anniversary, the International Advertising Association, launched a new logo along with a new proposition and rededicated itself to serve the advertising and marketing communications industry like never before.

“In the rapidly changing space of marketing communications, the industry needs someone to interpret these changes and point everyone in the right direction. IAA hopes to play this role and attempt to be the ‘Global Compass for Marketing Communications’ in our new avatar,” said Felix Tataru, IAA Chairman & World President.

To accentuate its new positioning, IAA held its inaugural Golden Compass awards to honor legends in the marketing, advertising and media industries, that also was in celebration of the 80th Anniversary. The Honorees were Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather; Paul Polman, Chief Executive Officer at Unilever; and Paul Rossi, The Economist Group.

In a nod to its newly revealed value proposition, the identity and logo centered on a twenty-first century compass, the IAA Golden Compass Awards celebrated these visionary leaders for guiding their organizations through today’s era of disruption and inspiring the industry at large by their achievements of global impact. Honorees received the Golden Compass Awards at a presentation ceremony at IAA’s 80th anniversary reception at Intersection HQ in New York. At the presentation ceremony, Rossi stated: “Like a compass guiding us North, East, South and West, we need to utilize the same guidelines to restore faith in brands.

As a North Star, you need to truly understand your brand; as E, you need to engage, this is a time when leadership is absolutely necessary; as S, use your Swiss Army Knife, you need to have the tools and abilities to do a lot of different things; and for W, worry and worry a lot, the industry is going to change quickly so you can’t be complacent.” Shelly Lazarus pointed to the remarkable progress the MARCOM industry has achieved in the last decades.

She stated: “Just imagine that you can actually find a prospect, ready to buy and you can engage in conversation with him or her in real time. And now today, we can do it, we can target people ONE at the time. And, with their permission, we can use all the data we have about customer habits and preferences and we can exquisitely target. We can use the data to create marketing programs that are precisely relevant to a single individual consumer, the longed for decades, audience of one.”

Photo of the buses

Photo from the event The Aqua Park begins its promotions for the holy month of Ramadan on May 16, 2018.

The entry ticket throughout the holy month will be KD 2.750 per person.

This year the Aqua Park management has introduced the ‘scratch and win’ promotion during which thousands of gifts will be given

Polman remarked that, “IAA is the only industry body that represents our full industry: the advertisers, media and communications. This coupled with your extensive global reach means that you have skills and ability to impact real change.” IAA further celebrated its anniversary with a Global Marketing Summit that sought to add value to its proposition. Speaking to the audience at this Summit, Antonio Lucio, Chief Marketing Officer of HP Inc, described in his opening keynote address a current renaissance of marketing — where traditional advertising matters less and creating impactful consumer experiences matters more.

Lucio noted that during a time of high consumer mistrust, brands today must be anchored in purpose, play a meaningful role in people’s lives and be built on strong emotional connections. More than 200 international marketing, agency, media and digital executives were in attendance at IAA’s annual summit held on April 27 at Time Warner Center in New York where Lucio spoke about the responsibility of great brands to step in and play a unifying role in culture and society.

IAA’s Global Marketing Summit also offered unparalleled thought leadership

away including motorcycles, cell phones, free entry tickets, Future Kid entry tickets, birthday packages from Fantasy Group and many other gifts.

The Aqua Park General Manager and board members congratulate HH the Amir, HH the Crown Prince and residents of Kuwait on this occasion.

and professional development opportunities focused on: best practices in artificial intelligence and cognitive computing and how it is revolutionizing marketing; how brands can gain trust in an era of fake news and consumer mistrust; as well as, brand safety and how marketers can properly break though to earn consumers’ time and attention.

These discussions were moderated and delivered to IAA Global Marketing Summit attendees by leading industry executives such as: Gabriella Schwartz, the Managing Editor at Flipboard, Richard Pattison, Senior Vice-President at BBC StoryWorks, Annie Granatstein, Head Of WP BrandStudio at The Washington Post, Jill Hamilton, VP of US Media at American Express; Jay Sethi, VP of Smirnoff & Nurture Brands Portfolio at Diageo; Jeff Buchan, Global Industry Relations & Strategic Partnerships at Google; Stephen Tisdalle, CMO at SSGA; Chris Paul, Executive Director, Digital Marketing at Verizon; Gustavo de Mellow, Senior Vice-President, Marketing Strategy at NBA and Tamina Plum, Global Head of Clients at Zenith Worldwide. “We could not be more pleased with the solid success of our Global Marketing Summit and the events celebrating our 80th anniversary,” said Felix Tataru, IAA Chairman & World President.

“The remarkable attendance and engagement at the summit by professionals across multiple disciplines of the marketing, agency, media and digital industries underscores the importance of the IAA for exchanging knowledge, building relationships and generating new business.”

IAA’s 80th anniversary celebrations also included a formal dinner at The Harvard Club in New York where representatives from nearly 20 countries where IAA have strong Chapters raised a toast to the Founders of IAA, at the original place where IAA was founded in 1938.