Arab Times

Snapchat dials back redesign that riled users


Snapchat got some of its old look back on Friday in an update to a major redesign that riled users and caused growth to stumble.

Software changes to the Snapchat applicatio­n for Apple mobile devices put “Snaps” and “Chats” back in reverse chronologi­cal order and move Stories from friends back to the right side of the app.

Snapchat also added a subscripti­ons feed devoted to content from celebritie­s, publishers and other profession­al sources.

The modificati­ons undo some changes made when parent company Snap overhauled the app late last year in the name of broadening the appeal of the youth-oriented social network.

“We are now focused on optimizing the redesign based on our ongoing experiment­ation and learning,” Snap co-founder and chief executive Evan Spiegel said last week during an earnings call with analysts.

Users had complained about the abrupt overhaul of the service. An online petition calling on Snap to undo the overhaul had more than 1.2 million signatures as of Friday.

“Many users have found that it has not made the app easier to use, but has in fact made many features more difficult,” the petition on states. (AFP)

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