The North Face launches new store at Al Kout Mall
Expanding its presence in Kuwait
KUWAIT CITY, July 7: On July 3, Ali Abdulwahab Al Mutawa Commercial Co. (AAW) celebrated the opening of the third The North Face store in Kuwait. The new store is located in the upscale Al Kout Mall.
Occupying 105 sqm, the new store is the brand’s third in Kuwait and delivers an extensive line of performance apparels, equipment, and footwear with an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function.
This expansion is an important step for AAW as the exclusive distributor in Kuwait for The North Face to keep meeting the increasing demand from consumers to acquire high-quality sports clothing and equipment, which are both practical, comfortable and easy to use.
The North Face products include cotton and wool clothing, T-shirts, sleeping bags, tents, backpacks and everything needed by climbers, skiers, endurance sports enthusiasts, hiking enthusiasts, runners, explorers and other outdoor sports enthusiasts.
AAW General Manager, Ali Faisal Al Mutawa said: “We are keen to provide the Kuwaiti market with the finest sporting products and meet the increasing demand from consumers for clothes and equipment for outdoor sports. The opening of the third branch of The North Face at Al Kout Mall is an affirmation and continuation of our goal of expanding our brand presence in Kuwait and providing reliable and high quality products to our customers and adding a special touch to their lifestyle.”
AAW also annually hosts The North Face Challenge, created to support athletes and outdoor enthusiasts who are looking for new challenges and push their limits. As the Challenge grows in number of participants and in intensity each year, AAW is determined to continue to host similar events with the objective of promoting outdoor activities and offering the community alternatives to leading an active and healthy lifestyle.
AAW is one of the largest trading and commercial companies in the Middle East, operating over 100 different global brands in the Middle East’s surging retail and consumer goods market.
The North Face stores are located in The Avenues Mall, Boulevard in Salmiya and now at Al Kout Mall.