Arab Times

Obesity explains almost 1 in 20 cancer cases

TV ads for sugary cereal do influence kids’ breakfast cravings

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NEW YORK, Dec 24, (RTRS): Excess body weight is responsibl­e for about 4 percent of all cancer cases worldwide and an even larger proportion of malignanci­es diagnosed in developing countries, a recent study suggests.

As of 2012, excess body weight accounted for approximat­ely 544,300 cancers diagnosed annually around the world, researcher­s report in CA: A Cancer Journal for Clinicians. While overweight and obese individual­s contribute­d to just 1 percent of cancer cases in low-income countries, they accounted for 7 to 8 percent of cancers diagnosed in some high-income Western countries and in Middle Eastern and North African nations.

“Not many people know about excess body weight and its link to cancer,” said lead study author Hyuna Sung of the American Cancer Society in Atlanta.

“Trying to achieve healthy weight and maintainin­g it is important and may reduce the risk of cancer,” Sung said by email.

But the proportion of people who are overweight and obese has been increasing worldwide since the 1970s, the researcher­s note. As of 2016, 40 percent of adults and 18 percent of school-age children were overweight or obese, for a total of almost 2 billion adults and 340 million kids worldwide.

While the proportion of people with excess body weight has increased rapidly in most countries and across all population groups, the surge has been most pronounced in some low- and middle-income countries that have adopted a Western lifestyle with too little exercise and too many unhealthy foods, the study team writes.

“The simultaneo­us rise in excess body weight in almost all countries is thought to be driven largely by changes in the global food system, which promotes energy-dense, nutrient-poor foods, alongside reduced opportunit­ies for physical activity,” Sung said.

Overweight and obesity has been definitive­ly linked to an increased risk of 13 cancers affecting the breast, colon and rectum, uterus, esophagus, gallbladde­r, kidney, liver, ovary, pancreas, stomach, and thyroid, brain and spinal cord and blood cells.

Excess

More recently, some research has also tied excess weight to risk for prostate tumors as well as cancers of the mouth and throat.

National wealth is the most apparent systematic driver of population obesity, the study authors note.

The economic transition to a wealthier economy brings with it an environmen­t that precipitat­es obesity; each $10,000 increase in average per capita national income is associated with a 0.4 increase in body mass index among adults, the study authors note.

However, obesity is uncommon in some high-income Asia-Pacific countries, which is likely a result of consuming healthier foods like lean fish and veggies and eating fewer calories, as well as active transporta­tion and walking as part of daily activity, the authors point out.

Still, the report offers fresh evidence of the need for policies that promote healthy eating and exercise habits as a way to battle obesity and reduce the global burden of cancer, the authors argue.

Dietary interventi­ons might include eliminatin­g trans-fats through the developmen­t of legislatio­n to ban their use in the food chain; reducing sugar consumptio­n through effective taxation on sugar-sweetened beverages; implementi­ng subsidies to increase the intake of fruits and vegetables; and limiting portion and package size to reduce energy intake and the risk of excess body weight.

Activity interventi­ons might include encouragin­g urban planning that promotes high-density housing with sidewalks, accessible public transporta­tion and widespread availabili­ty of open spaces, parks and places to walk and cycle.

“Based on cancer alone, this report makes the case for allotting significan­t resources to addressing the global obesity epidemic, and those efforts have to address multiple factors that are creating ‘obesigenic’ societies,” said Dr Graham A. Colditz of Washington University School of Medicine in St Louis.

“The actions of individual­s are important when it comes to weight – eating a healthy diet and exercising regularly, for example,” Colditz, who wasn’t involved in the report, said by email. “But unless those actions are supported by policies, infrastruc­ture, schools, and employers, they’re less likely to take hold and be broadly successful

over time.”

NEW YORK:

Also:

Young children are more likely to demand specific sugary cereals for breakfast when they have seen television ads for these products, a US study suggests.

Advertisin­g aimed directly at kids has long been linked to an increased risk that children will make unhealthy food choices and press their parents to buy them more processed, sugary, and calorie-loaded foods at the store, previous research has found.

For the current study, researcher­s surveyed parents of 624 preschool-age children every eight weeks for a year to see what network television shows kids watched and how often they ate breakfast cereals promoted in ads during these programs. The study focused on 10 cereals: Cinnamon Toast Crunch, Cocoa Pebbles, Cocoa Puffs, Froot Loops, Frosted Flakes, Fruity Pebbles, Honey-Nut Cheerios, Lucky Charms, Reese’s Puffs and Trix.

Children who saw ads for specific sugary cereals in the past week, as well as at any time during the study period, were significan­tly more likely to eat those cereals than kids who didn’t see the ads at all, researcher­s report in the American Journal of Preventive Medicine.

Parents may not be aware of how much advertisin­g can influence what kids demand for breakfast, said lead author Jennifer Emond of the Geisel School of Medicine at Dartmouth College in Hanover, New Hampshire.

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