Zain launches all-new Zain SME App

First telco in Kuwait to launch this comprehensive digital platform

KUWAIT CITY, Jan 29: Zain, the leading digital service provider in Kuwait, announced the launch of its all-new Zain SME App, dedicated for the company’s Small and Medium Enterprises customers. The app offers SME customers a wide range of digital services, including immediate digital onboarding to ‘Zain Business’ solutions without the need for personal presence or the use of papers. With this launch, Zain becomes the first and only telecom operator in Kuwait to offer this comprehensive digital platform for SME owners.

Zain announced the official launch of the new app during the special event it held at the Zain Innovation Center (ZINC) in the company’s main headquarters in Shuwaikh. The event witnessed the presence of Zain Kuwait’s Chief Enterprise Business Officer Hamad Al Marzouq, Zain Kuwait’s Chief Technical Officer Nawaf Al Gharabally, Zain Kuwait’s Chief Commercial Officer Meshal Mohammed, Zain Kuwait’s Chief Corporate Communications and Relations Officer Waleed Al Khashti, the company’s executive management, Small and Medium Enterprises owners, as well as many prominent figures from Kuwait’s entrepreneurial community.

Zain is committed to offering the latest and most advanced solutions for the Kuwaiti business sector as per the highest international standards. This is especially true when it comes to services and solutions aimed at SMEs, which are considered an integral part of the progress of national economy. Zain’s commitment also comes in line with its digital transformation strategy that aims at empowering a more efficient

Zain Business team at the event

business sector in the Kuwaiti market.

During his opening speech at the launch event, Zain Kuwait’s Chief Enterprise Business Officer Hamad Al Marzouq said: “First, I would like to welcome all our dear guests, and affirm that we at Zain are well aware of the important role played by Small and Medium Enterprises in achieving economic and social development in Kuwait. SMEs represent a big part of the country’s production channels, and they play an essential role in the growth of our nation’s economy. That is why we are always committed to offering them the best and most advanced solutions being the leading digital service provider in Kuwait and the region”.

Al Marzouq added: “Today’s launch of Zain SME App reflects our continuous efforts to develop our smart services and solutions for Kuwait’s SME community, who have grown to become a great part of our corporate customer base. This is why we offer such solutions as part of our strategic plans, through which we seek to reinforce our future direction to digital transformation areas

Al Marzouq during the app’s launch

ceremony

and in continuation of Zain’s leadership in the Kuwaiti market and the region”.

Al Marzouq continued: “I am very proud that the app was fully developed internally by Zain’s technical team supported by world-class solutions. With this launch, Zain becomes the first and only telecom operator in Kuwait to offer a comprehensive digital platform for Small and Medium Enterprises owners to onboard and manage their accounts with easy, simple, and straightforward steps”.

Al Marzouq explained: “Our new app is fully integrated with all our backend systems, giving customers the ability to create new accounts, manage their existing ones, and add/ remove ‘Zain Business’ services directly through it without the need for involvement from customer service agents, making it a perfect channel to dynamically engage with our SME customers. The app will also surely take our portfolio of smart solutions for SME owners to new levels”.

Al Marzouq concluded: “Small and Medium Enterprises have grown to become an essential tool in the developmental process, and we at Zain are proud to be a main partner of Kuwaiti SMEs in their journey to success by offering them the latest and most advance tech solutions to guarantee them the highest levels of business efficiency, productivity, and continuity. We hope the app meets the expectations and satisfaction of our valued customers”.

The Zain SME app is considered the first and only of its kind launched in the Kuwaiti telecommunications sector.

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