Stc sponsors ‘Flare Festival’ for second consecutive year

Largest fitness event

A photo from the event.

KUWAIT CITY, Feb 1: Kuwait Telecommunications Company- stc, a world-class digital leader providing innovative services and platforms to customers enabling the digital transformation in Kuwait, sponsored “Flare Festival”, the largest of its kind fitness event in Kuwait for the past four years. The event falls under the one-year strategic partnership for 2020 between stc and Flare and includes a series of sports initiatives that will be launched throughout the period.

stc’s sponsorship for the second consecutive year of the two-day competition was organized to enhance the local fitness scene and promote a healthier lifestyle for athletes of all ages. Participants, whether professional athletes, adults or children, competed in various challenges including powerlifting, CrossFit, the Hindrance race hosted by stc, and other challenges.

As part of its initiative, stc organized a series of challenges, activities and prizes at its booth. Representing the Company at the event, Danah Aljasem and Ahmad Nowaibet honored the winners of the Hindrance race. stc also had a series of new promotions and offers for visitors of which was the exclusive launch of the HUAWEI Mate 30 Pro 5G.

Commenting on the sponsorship, General Manager of Corporate Communications at stc, Danah Aljasem, said, “We believe that breaking down the barriers between health and fitness is essential towards the path of an active lifestyle. Sponsoring events that encourage the youth to strengthen their teamwork skills, challenge their mental and physical health, as well as participate in social events that promote an energetic atmosphere are all key traits that fall in line with stc’s primary social responsibility initiatives.”

She said, “Over the years, Kuwait has experienced a drastic increase in the demand for athletic competitions that challenge participants to push past their mental barriers and truly challenge their physical state.

While some competitions maybe healthy to push athletes towards achieving their mental and physical goals, the true benefits lie in the social atmosphere and emotional responses that create a positive ripple effect among attendees.

Whether individuals are participating, cheering or spectating, they are bound to sense the level of energy, enthusiasm and excitement that is projected into the air.”