Country music reckons with racial stereotypes
NASHVILLE, Tennessee, June 27, (AP): When country singer Rissi Palmer was working on her debut album, she wanted a song that would introduce her to fans. On her 2007 debut single, “Country Girl,” she explained that she didn’t have to look or talk a certain way to call herself a country girl.
“I said that I am not white in the first verse, and the label was like, ‘No, no, no,’” said Palmer, who said she rewrote the lyrics to make it feel more universal. “It was very intentional when I wrote that song to talk about all the women, or all the people, that might not necessarily fit in the box, but are still of the same mindset.”
The country music industry has been hesitant to talk about its own long and complicated history with race, but the death of George Floyd that sparked rallies all across the country became an issue too important for the genre to ignore.
Country artists, labels and country music organizations posted about Black Lives Matter on social media, participated in Blackout Tuesday or denounced racism outright. But Black artists say the industry still needs to address the systematic racial barriers that have been entrenched in country music for decades.
Stereotypes that country music is just for white audiences and sung by mostly white males are reinforced daily on country radio, playlists, label rosters and tour lineups.
In recent years, however, the conversations have shifted to reach a broader understanding that non-white artists have always been in country music, even if they aren’t recognized.
On Thursday, Grammy-winning country group, T he Dixie Chicks announced it would drop “dixie from its name. The group said in a statement that it wanted to meet “this moment.”
Artist/scholar Rhiannon Giddens received a MacArthur Foundation grant for her work to reclaim Black contributions in country and folk music. Artists like Darius Rucker, Kane Brown and Jimmie Allen have all had No. 1 country hits in recent years, while Mickey Guyton just released an unflinching song called “Black Like Me.” But that ingrained culture remains a struggle to change.
“I used to get messages all the time on MySpace, saying, ‘I am so sick of you. Why are you trying to be white?’ or ‘Why are you trying to take over country music?’”said Palmer, who had three singles on the Hot Country Songs Chart.
Atlanta-based country rapper Breland also wanted to address, with a wink, country music’s racial blinders with his TikTok-fueled viral song “My Truck.” The music video starts with white guy in a black cowboy hat singing as smoke billows across a dusty landscape, then Breland abruptly shoves him out of frame to announce, “Don’t touch my truck.”
Breland, whose song reached No. 26 on Billboard’s Hot Country Songs chart and has been remixed with Sam Hunt, said the genre can’t continue to market to one type of audience.
“There’s a group of country listeners who love country music because of the way it sounds, but don’t love some of the politics that they know are going on behind the scenes,” he said.
Historically country music was created by and played across both white and Black communities in the South, but white country music was marketed toward the rising white middle class as a way to make the genre more respected and hugely profitable, said Amanda Marie Martinez, a historian and writer who is studying country music and race.
“In the process, they’ve also prioritized the kind of white, middle income, relatively conservative listener as their demographic, kind of the opposite of youth culture,” said Martinez.
But there were periods of diversity, such as the post-Civil Rights era, when Black artists like Charley Pride, Linda Martell, O.B. McClinton and Stoney Edwards were having success, alongside Johnny Rodriguez and Freddy Fender, who were singing both in English and Spanish.
Both the Academy of Country Music and the Country Music Association started diversity task forces more than a year ago when country music was being criticized for a lack of female voices and women were being left out of major categories like entertainer of the year.
But just as country artists outwardly reflect a predominantly white image, there are few Black country music executives working behind the scenes, too.
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NASHVILLE, Tennessee: Grammy-winning country group The Dixie Chicks have dropped the word Dixie from their name, now going by The Chicks.
The band’s social media accounts and website were changed on Thursday to the refer to the new name for the band, which is made up of Martie Maguire, Natalie Maines and Emily Strayer. The band also recognized that the name was already in use by a band in New Zealand.
“A sincere and heartfelt thank you goes out to ‘The Chicks’ of NZ for their gracious gesture in allowing us to share their name. We are honored to co-exist together in the world with these exceptionally talented sisters,” the band said in a statement.
The move follows a decision by country group Lady Antebellum to change to Lady A after acknowledging the word’s association to slavery. A statement on The Chicks’ website said “We want to meet this moment.” The term Dixie refers to Southern US states, especially those that belonged to the Confederacy.