TSC secures offtake partnership with Pure Harvest

First-of-its-kind partnership to produce locally grown fresh fruits, vegetables

KUWAIT CITY, Sept 10: The Sultan Center (TSC), Kuwait’s leading supermarket and general merchandise retailer has secured a strategic multiyear, commercial offtake agreement with Pure Harvest Smart Farms, the region’s pioneer in controlled-environment agriculture, reports Al-Qabas daily quoting https://www.zawya.com.

Through this first-of-its-kind partnership, Pure Harvest will build a dedicated high-tech farm producing many varieties of locally grown, premium quality fresh fruits and vegetables, serving TSC’s supermarkets across the country. This ambitious undertaking will ensure that TSC’s customers receive the highest quality, sustainably-grown fresh produce year-round, and at a much greater value than comparable quality imports.

Pure Harvest designs, builds and operates high-tech, climate-controlled hybrid growing systems that convert the region’s abundant natural sunlight into premium quality, pesticide-residue free fresh fruits & vegetables.

The region’s leading tech-enabled agribusiness recently secured a multistage investment commitment valued at over $100 million from Wafra International Investment Company to drive the research, development & deployment of advanced controlled environment agriculture solutions in Kuwait and across the region.

“There has never been a more pressing time to invest in food innovation in the region. The region’s longstanding dependence on imports paired with growing demand for fresh produce highlight the importance of local farming.

“Pure Harvest is developing a stateof-the-art local farm that can provide organic fruits & vegetables fresh from the farm to TSC stores. We are committed to providing quality, variety, value and services that customers demand, and investing in homegrown fresh produce is the way forward,” said Khadija Oubala, CEO at TSC.