Hisense’s European sales revenue surges to 113 pct

In 2021, Hisense’s sales revenue in the European market grew by 113% yearon-year, with more than 355% and 185% growth in key markets such as Poland and France.

Hisense is dedicated to developing and producing cutting-edge technology, adopting localization strategy to ensure different markets’ consumer needs and product experience.

Hisense has set up branches and offices in Germany, Italy, Spain, UK, France, and other European countries, actively expanding local sales by cooperating with Amazon, Euronics, ElectonicPartner, local dealer, etc.

Hisense has also increased investment in Europe to improve brand awareness and accelerate the localization process. In 2021, from January to May, ULED TV U7 and ULED TV U8 sales in UK, France, Germany, Italy, Spain and Russia increased 181% year-on-year, and sales revenue increased 258% year-on-year.

To meet local market demands and accelerate products production,

Hisense signed an agreement with the Slovenian government and planning to produce 2.5 million TVs for the European market in 2021.

Dedicated to technical innovation and putting consumer first, Hisense makes customized products according to different market needs.

For example, due to the high humidity levels in the U.K., Hisense adjusts the regular 1200 spins of the drying washing machine to 1400 spins locally for the U.K. market to make laundry dry faster. (Agencies)