Dior returns to the real-world runway with textured show
PARIS, July 6, (AP): Dior ventured back into the real world Monday after more than a year away, with an in-person show for its fall-winter 2021-22 Haute Couture collection in Paris.
Most fashion houses opted to continue with digital shows and presentations as the couture season got under way, but Dior hosted two live shows.
In a way, it felt like an earlier time, before anyone had ever used the term “social distancing” or worn a surgical mask with Louboutin heels.
The shows took place at Dior’s favorite venue, a temporary structure in the garden of the Musée Rodin. Street photographers jostled one another outside the front gate, while invited photographers massed at the photo call within. Guests greeted one another with air kisses. Several foreign accents were proof of a return to overseas travel. There were stars: Jessica Chastain, Monica Bellucci, Cara Delevingne.
But there were differences. Guests wore masks and had their temperatures taken at the door. Seats on the benches were spaced farther apart than usual, though that was quickly ignored, especially in the front row.
Dior’s creative director, Maria Grazia Chiuri, works frequently with female artists, and for this collection she commissioned French artist Eva Jospin to design life-sized, silk-thread embroideries to cover all 350 square meters (yards) of the venue’s walls. A nod to the Sala dei Ricami in Rome’s Colonna Palace, they represented several months of handiwork by women at the Chanakya School of Craft in Mumbai.
The walls were a reflection of the collection. This was tactile, textured clothing that demanded proximity and presence. The show opened with a range of black-and-white checks and tweeds with matching boots — some looks embroidered with feathers for a tweed effect.
Modernized versions of the house’s iconic Bar jacket were paired with pleated wraparound skirts and tailored trousers. Outerwear was a major theme, such as a cashmere coat with patchwork embroidery. For evening, models wore ethereal long silk plissé dresses in soft shades of mustard, plaster, or Dior gray.
After more than a year of virtual shows streamed online, the question has arisen as to whether live fashion shows are even necessary. On Monday, Dior used craftmanship and materiality to make an eloquent argument in their favor.
After a year of being stuck in sweatpants, pajamas and fuzzy slippers, Americans are starting to dress up and go out again.
Levi Strauss is seeing a resurgence in denim while demand for dresses at Macy’s, Anthropologie and Nordstrom is going up as proms and weddings resume. And teen retailer American Eagle Outfitters said sales are rising due to “pent-up” demand for its fashions.
During the three months ended February, market research firm NPD Group said jeans and casual pants began to cut their previous declines by more than half, indicating consumers are gearing up to spend more time out of the home. And more than half of US consumers plan to buy clothing in the coming months, catapulting it back to the top category of anticipated spending, followed by footwear and beauty products, according to NPD’s consumer survey.
“My plan is to dress up and enjoy the things in my wardrobe,” said Beth Embrescia, 51, an executive fundraiser who for the last year paired dressy tops with sweatpants and Birkenstocks for work Zoom calls but recently bought collared shirts and loafers with a wedge heel while on a recent vacation in Florida. “I will not be going out to dinner in joggers.”
Such signs of renewed interest offer a much-needed boost for clothing sales, which have been in the dumps for a year. They also serve as hopeful indications of a strong economic recovery as Americans show more willingness to travel and dine out as President Joe Biden’s vaccination plan proceeds ahead of schedule.
Major transactions at full service restaurants rose more than twofold this March compared to year ago, though down 25% compared to two years ago, according to NPD. Hotels are making a comeback too, with demand during the week ended April 11 surging more than fourfold compared with a year ago and up 10.9% compared with the same week in 2019, according to Koddi, an advertising technology company.