Italian TV: Beloved entertainer Raffaella Carra’ dead aged 78

ROME, July 6, (AP): Raffaella Carra’, for decades one of Italian television’s most beloved entertainers, a woman affectionately nicknamed the “queen of Italian TV,” died Monday at 78, Italian state TV quoted her family as saying.

Rai state TV read a statement from the star’s family, announcing that she died in Rome after a long illness. No further details were released.

With her energetic presence and strong, almost husky singing voice, the trim Carra’ was a wildly popular staple in the early heyday decades of Rai, especially when it was the only nationwide TV broadcaster.

With often sexy costumes — daring by state TV standards in a country where the Vatican wields considerable influence — Carra’ also was credited with helping Italian women be more confident with their bodies and their sexuality, once even baring her belly button during a TV performance. But she could also be devastatingly classy in her dress and manners.

The La Repubblica newspaper wrote that she managed to pull off being provocative but still familiar and reassuring to millions of TV viewers. She also was considered an icon for gay fans due to her joyful performances.

Her trademark bouncy, blond haircut and bangs — dubbed the helmet look — were imitated by many fans.

TV magnate Silvio Berlusconi, the former Italian premier, mourned Carra’s passing, calling her “one of the symbols of Italian television, perhaps the most beloved personality.” In a post on Facebook, Berlusconi said with her TV programs, “she knew how to speak to various different generations, having the ability to always remain current with the times and without ever descending into vulgarity.”

“She was the lady of Italian television,” Culture Minister Dario Franceschini said. President Sergio Mattarella recalled Carra’ as the “face of television par excellence — she transmitted, with her talent and her likeability, a message of elegance, kindness and optimism.”

In one of her last interviews, Carra’ told an Italian magazine that “Italian women found me greatly likable because I am not a maneater — you can have sex appeal together with sweetness and irony.”

She scandalized conservative TV viewers with a 1971 hit song, “Tuca, Tuca” a playful corruption of the Italian words “touch, touch,” which she sang while moving her hands up and down various men’s bodies. She performed the number many times with different stars, including one classic version with comedian Alberto Sordi.

A 1980s TV show she starred in, “Fantastico,” drew 25 million viewers, nearly a half of what was then Italy’s population.

But it was the 1970s TV variety program “Canzonissima” — roughly, full of song — that sealed her reputation as a star. Italians would be glued to their black-and-white TV sets every Saturday night to enjoy the musical variety show, which launched hit songs year after year.