JCPenney partners with HairToStay for Breast Cancer Awareness
In honor of Breast Cancer Awareness Month, JCPenney is proud to partner with nonprofit organization HairToStay and donate $50,000 to help fund hair-preserving, scalp cooling treatments for low-income cancer patients going through chemotherapy. In building on JCPenney Beauty’s commitment to making everyone feel beautiful, JCPenney Beauty is also committed to providing education about HairToStay and fundraising initiatives for customers, associates and JCPenney Salon stylists.
HairToStay is the first and only nonprofit organization dedicated to helping cancer patients undergoing treatment in the U.S. afford scalp cooling, a treatment that can dramatically reduce chemotherapy-induced hair loss. Scalp cooling is a relatively new solution that is only just beginning to be covered by public and private insurance.
“Our stylists work with our clients every day, and they’re some of the first people our clients typically call after a cancer diagnosis. They’ll explain they need a ‘chemo cut’ in preparation for losing their hair during treatment,” said Lori Chumley,
Director of Salon Operations and Communication. “As a breast cancer survivor myself, I thought about how magical it would be for us to be able to share with those clients that they don’t have to lose their hair – that there’s another option during chemo treatment.”
According to HairToStay, approximately eight percent of cancer patients will elect to not go through chemotherapy, a potentially life-saving treatment, because of the fear of hair loss. Now, there is another option. (AP)