Zain strategic sponsor of GulfRun, GCC’s popular motorsport event

KUWAIT CITY, Nov 23: Zain, Kuwait’s leading digital service provider, joined in awarding the winners of GulfRun, the most popular motorsport event in the GCC. The event was held at Kuwait Motor Town, and Zain was the strategic sponsor for the fifth time.

Zain’s support to this unique event came as part of its continuous efforts to contribute to developing the youth and sports sectors in Kuwait. The company is keen on encouraging initiatives that offer the nation’s youth a safe and professional setting to unleash their talents and pursue their passions.

This year, GulfRun featured a number of engaging activities at Kuwait Motor Town (KMT), attended by masses of fans and motorsports enthusiasts. Various races were held in different categories, featuring pro racers from Kuwait and the GCC. A car show was also held for fans to take a close look at their favorite sports and luxury cars.

A market festival was also organized for visitors, featuring top local and global brands, cafes, and restaurants, with special social activities, children zones, and more. Zain was present in the event via its dedicated booth to introduce sports fans to its special World Cup offer.

Support

Zain’s continuous support to GulfRun comes in line with its keenness on encouraging the various efforts that contribute to developing the youth and sports sectors. The company puts the support of Kuwaiti sports at the forefront of its priorities under the umbrella of its Corporate Sustainability and Social Responsibility strategy, and Zain’s support of local champions results in many achievements that the company is proud of year after year.

Alternative

GulfRun provided an ideal and safe alternative to street racing, which threatens the lives of many people, many of them young drivers. Motorsport enthusiasts were able to showcase their talents within professional and certified grounds at the Kuwait Motor Town’s race circuit, in addition to having taken advantage of the opportunity to gain valuable insights with the help of qualified trainers and experienced professional instructors.

Mobile Telecommunications Company K.S.C.P. (doing business as Zain), is a Kuwaiti mobile telecommunications company founded in 1983 in Kuwait as MTC (Mobile Telecommunications Company), and later rebranded as Zain in 2007. Zain has a commercial presence in seven countries across the Middle East with 49.5 million active customers as of 31 December 2019. The Vice Chairman and Group CEO is Bader Nasser Al-Kharafi, who was appointed in March 2017. Approximately 24.6% of the company is owned by Kuwait Investment Authority; 21.9% is owned by Omantel; only shareholders that own above 5% are disclosed.

The Zain brand is one of the most recognized telecom brands across the MENA region, with a brand value in excess of US$2.3 billion.