Zain kicks-off the ‘annual’ Ramadan social campaign
Numerous programs and initiatives to reflect values of Holy Month
KUWAIT CITY, March 26: Zain, Kuwait’s leading digital service provider, announces the launch of Zain Alshuhoor, the company’s annual social campaign for the Holy Month of Ramadan. The company kick-started its campaign to share the blessings of the Holy Month with the community, partnering with public and private sector institutions to reflect the spirit of giving.
This year, Zain’s Ramadan program features various contributions in a number of the most vibrant sectors within the community, including charitable and humanitarian efforts, social, religious, and entertainment programs, and sports and health activities. Through its campaign, Zain works hand in hand with its strategic partners from across Kuwait’s public and private sectors under its Corporate Social Responsibility and Sustainability strategies.
Zain already kicked-off its Ramadan campaign before the beginning of the Holy Month by delivering ‘Ramadan Machla’ (food supplies) in collaboration with three of its non-profit strategic partners: the Kuwait Red Crescent Society (KRCS), the Ministry of Social Affairs and Labor’s Social Care Centers,
and the Zakat House. In addition, Zain’s volunteers team directly distributed supplies at Taimaa, Jahra in partnership with KRCS.
Zain’s Iftar Hall initiative also came back for its 16th year, which is considered one of the main pillars of the company’s Ramadan campaign every year. Zain provides daily meals at the hall in Ardiya throughout the Holy Month, while also distributing meals across Kuwait via trucks in partnership with the Kuwait Food Bank. The trucks visit the most populated areas to secure the daily Iftar meal of workers, underprivileged individuals and families, and others who are in most need during Ramadan.
During the Holy Month of every year, Zain is keen on supporting health and sports programs to encourage adopting an active and healthy lifestyle during the Holy Month. This year, Zain continues to partner with suffix, a sports management and consultancy leader, to present Zain Ramadan Challenge at Al Shaheed Park, which will feature walkathons and marathons throughout the Holy Month, with advanced tech tools being used to monitor the participants throughout the challenge.
Every Ramadan, Zain diversifies the content of its campaign to include cultural and recreational programs. This year, Zain sponsors Mukhalat in partnership with 360 FM, offering daily prizes to listeners and winners all through the Holy Month. The company also sponsors the new season of Qudwa, a program hosted by Sheikh Fahad Al Kandari that presents beautiful Islamic values. Zain also sponsors a wide range of TV programs of the biggest local channels.