Bahrah Trading Co holds spectacular field show for Bobcat
Open Day demonstrates field capabilities of Bobcat Skid-Steer loaders
Bahrah Trading Company (BTC), one of the Al-Sayer Group Holding Companies held an on field capability demonstration for one of its prestigious and globally leading brand of skid-steer loaders BOBCAT. The Open Day was held at Kuwait International Fair Ground Mishref on January 20, 2015 between 10 am till 2 pm, where the highly powerful Bobcat equipment exhibited their capabilities on an open field which was exclusively prepared for this event. Chairman Naser Al-Sayer visited location to review the facilities on field as well as the Bobcat equipment utilized for the demonstration.
Mubarak Naser Al-Sayer, CEO Al-Sayer Group, graced the occasion in greeting BTC’s valued customers invited for the event. Paul Reynolds, COO Al-Sayer Group, Melakandy Hamza, General Manager Bahrah Trading Company, Gaby Rhayem, Regional Director for Bobcat also attended the event. Over 150 guests from various institutions in Kuwait witnessed the demonstration from a specially erected tent on the Fair Grounds. The Open Day was enriched by liberal participation of BTC’s loyal customers who has been the hall mark of success for the Bobcat brand.
On behalf of the BTC Management Saadallah Salem El Mahmoud, Senior Supervisor, Heavy Equipment Sales and Bobcat Sales In-Charge welcomed the chief guests, distinguished delegation and customers to the event. The welcoming ceremony, new product-launch and field demonstration was followed by a grand luncheon at the Fair Grounds for the chief guests and all valued customers.
Highlighting the Mission of the Al-Sayer Group Holding Mubarak Naser Al-Sayer said, “Al-Sayer Group values of trust, honesty and personal integrity, offering highest quality products and services backed by best after sale service are always at the heart of our business”. Melakandy Hamza, General Manager BTC thanked all customers for their continuous support, and re-assured BTC’s commitment to offer best aftersales service for Bobcat.
Gaby Rhayem , Regional Director for Bobcat, briefing on the global success of the brand, said “this event commemorates a major milestone for Bobcat to accomplish sales of 1 millionth skid steer loader and 20,000th Telehandler special editions, reflecting the long and successful journey of Bobcat brand”. The latest model Bobcat Skid-Steer Loader S 450 was also launched during the event. Introduction of model S 450 heralds a major leap forward across the skid steer loader range in terms of enhanced efficiency, productivity and build quality.
The field demonstration session was coordinated by Nicolas with lively input from Patrick, Olivier, Zdenek of Bobcat Team Europe. The four member team was flown to skillfully operate the equipment to educate and entertain the audience and other enthusiasts gathered at the venue. The splendid display of agility and ease with which Bobcats were utilized endorsed it as a multipurpose tool carrier suitable for many spheres. Besides the skid loaders in action, the event also showcased Bobcat Telehandlers, Doosan Loader, Excavator, Compressor, Light Tower etc.
Bobcat, the first skid steer to be built and more than 5 decades on is still the best and dominate the world market with 50 percent market share and has become the industry bench mark name for Skid-Steer Loaders. Bobcats are widely used for Construction, agriculture, landscaping, road maintenance etc. Innovative design, simplicity, highly user friendly, best value for money are some of the highlights that make Bobcat a legend in its life time and would continue so for a long time to come. The World’s most popular SkidSteer Loaders are also renowned for its strong performance, panoramic serviceability, uptime protection, comfort cab, effective control options as well as productive and efficient attachments.
Bahrah Trading Company, the authorized distributor for Bobcat in Kuwait, is the market leader in transportation, industrial and material handling equipment and construction machinery, representing globally leading brands. BTC’s service is built around top quality products and industry leading support. Bahrah Trading has established a reputation for professional and reliable service and providing full after sales support. The commitment to customers and our dedication to their satisfaction have placed BTC at the forefront of local industry in Kuwait.