The Middle East’s best kept fashion secret
Summer is coming, and in a region renowned for its appreciation for luxury fashion and the finer things in life, it can be hard to keep your wardrobe up to date with ever-changing fashion trends. However, we’re ready to let you in on an extremely well-kept secret.Having first launched in 2013,twenty4 is a young, bold, on-trend fashion brand bringing a fresh approach to high-end style at an affordable price.
Once considered declasse, the art of budget-buying has fast become recognized as chic and forwardthinking. Style is no longer about who you wear, but what you wear and how you wear it. With the introduction of twenty4 to the market, the fashionable youth of the Middle East can remain current in their trends with designer-inspired pieces at value prices. Catering for the whole family, twenty4 stands as a one-stop shop, with infant, junior, kids, youth and contemporary adult ranges. The brand launches three collections annually, with the Spring’ 15 collection currently preparing to hit stores.
Twenty4 Concept Head Tarique Azmi noted 2015’s top spring and summer trends as boasting “seventies inspiration. Dresses are long and flowing, with wide-leg pants a huge hit this season. The evertrending nautical theme also returns, with blue hues consistent throughout each story in the collection, and denim making a comeback. Jumpsuits have been ticked as one to watch, with bold prints once again making their mark as standout pieces across every theme. Our buyers at twenty4 have ensured each trend has been catered to, and we are proud to say that we have something suited to even the most unique of tastes.”
The contemporary womenswear and female youth rangesinclude the popular geometric, romantic and nautical seasonal trends, as well as loud prints and bold colouring. Jumpsuits, kimonoinspired dresses and harem pants are highlighted as key wardrobe pieces, perfect for the hot summer months. Menswear and the male youth range will see the preppy trend revisited with a pastel influence this season. The must-have boat shoe, paired with school-boy shorts are essential to any wardrobe, and are available in a number of sizes, from children’s to men’s.
With 22 stores to date in Bahrain, Oman, Kuwait, KSA and the UAE, and ambitious growth plans for the coming years, twenty4 is taking the Middle East by storm. Combining all the benefits of a specialty store under one roof, the store is bright, visual and interactive, ideal for the young and trendy at heart. The stores are easy to navigate, with the latest fashions and trendseasy to spot and ranges clearly locatable, making your shopping experience easier, more enjoyable and more affordable than ever. Twenty4 is located in Shuwaikh, Salmiya and Alya Center Jahra in Kuwait.