NBK offers female customers discount for cancer checkups
KUWAIT: National Bank of Kuwait (NBK) offers all its female customers an exclusive discount on Bilateral Mammogram for early detection of breast cancer, in collaboration with Royale Hayat Hospital. This offer is part of NBK’s annual awareness campaign “Get Checked” and is valid until 30th of November 2015. “This breast cancer initiative aims at educating our customers on the importance of early detection and encouraging them to get routine checkups”, said Manal Al Mattar, Public Relations Executive Manager at NBK.
Al Matar added “All NBK’s female customers can enjoy an exclusive discount on Bilateral Mammogram for early detection of breast cancer at Royale Hayat Hospital. This initiative reflects NBK’s commitment toward corporate social responsibility.” NBK has distributed pink ribbon pins to all employees and customers in NBK’s branches to show support to women suffering from breast cancer. NBK also lights its Head Office in pink every night and organized a ‘Pink Day’ to encourage staff in all its branches and Head Office to wear pink items to work in support of the “Get Checked” campaign.
NBK launched the “Get Checked” campaign as part of its continuous efforts to increase social awareness on breast cancer and promote its ways of prevention. This campaign will be carried out through NBK’s official social media channels such as Facebook NBK - Official Page, Twitter @NBKPage and Instagram @NBKPage. This awareness campaign reflects NBK’s commitment toward corporate social responsibility alongside many other activities and events that had been carried out to show its support to the society and all its members.