Zain concludes annual breast cancer awareness campaign

Zain, the leading telecommunications company in Kuwait, announced the successful conclusion of its ninth annual breast cancer awareness campaign in partnership with the Ministry of Health’s National Mammography Screening Program and Al-Seef Hospital. The campaign featured a number of awareness activities that were conducted throughout the month of October.

Zain successfully concluded its annual campaign with the end of the globally celebrated month of breast cancer during October. The campaign mainly aimed at spreading positive awareness about breast cancer prevention through social media in collaboration with its partners. The campaign strongly reflected the company’s Corporate Sustainability and Social Responsibility strategy towards the health sector.

Zain communicated a number of informative messages through social media, featuring Head of the National Mammography Screening Program Dr Hana Al Khuwari as well as Surgical oncologist and general surgeon at Al-Seef Hospital Dr Nuha Al Saleh. The messages covered the topics of the importance of early detection and prevention through mammogram tests.

Zain also engaged its employees in the awareness campaign by communicating awareness videos on a weekly basis, organizing an informative seminar featuring Dr Hana Al Khuwari and Dr Nuha Al Saleh, organizing a social visit to the Ministry of Health’s Kuwait Cancer Control Center, as well as organize an internal event in collaboration with Inspire Fitness to raise the awareness of the importance of sports and a healthy lifestyle in the prevention of breast cancer.

As part of its responsibility towards the health of its employees, Zain covered the costs of Mammogram screenings for employees and their relatives in cooperation with Al Seef Hospital, as well as offered them free screenings in corporation with the Kuwait National Mammography Screening Program at the Ministry of Health.

Zain was keen on strategically partnering with leading healthcare providers, both public and private, such as the Ministry of Health’s National Mammography Screening Program and Al Seef Hospital, to enrich its steps into informing the public through the expertise of these organizations’ experts, specialists, and consultants.

Zain’s solid Corporate Social Responsibility and Sustainability strategies primarily focus on the wellbeing of the entire nation. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference. Zain has previously partnered with the World Health Organization (WHO), cooperated with the Ministry of Health, and partnered with the Kuwaiti Red Crescent for several awareness campaigns related to the health sector.

It is worth mentioning that Zain established Zain Hospital, specializing in ear, nose, and throat treatment. The hospital was constructed and equipped by the company to address the needs of the patients in the country, giving them the opportunity to head to a state-of-the-art health institution which is fully equipped with the latest medical equipment to serve their health issues. You can follow Zain’s Breast Cancer Awareness campaign on #ZainGoesPink and #ZainCSR