KIB sponsors ‘How to Use PR’ Workshop at GUST

Kuwait International Bank (KIB) recently sponsored the ‘How to Use PR’ workshop, a two-day educational seminar organized by the Public Relations (PR) Club at Gulf University of Science and Technology (GUST). The Bank’s sponsorship of the event came in line with its continuing efforts to support youth and students across all areas. It also fell under the umbrella of KIB’s ongoing strategic partnership with the GUST PR Club.

The workshop featured Ahmed Al-Mutawaa, CEO and Founder of Mubaader Services, who addressed the key role public relations plays in the success of small and medium sized businesses, exploring how aspiring entrepreneurs can best utilize this fundamental communications area for both personal and professional development. Throughout his seminar, Mutawaa encouraged students to believe in their own abilities, calling on them to identify their personal strengths and areas of passion in order to realize their ambitions and turn their projects into a reality.

Nawaf Najia, Manager of the Corporate Communications Unit at KIB said: “Our sponsorship of this workshop comes as part of our ongoing support of the PR Club at GUST. It also stems from our belief in the importance of enhancing awareness and understanding about the field of public relations amongst youth, especially given that this key communications area is considered to be a fundamental component of both successful business and modern advanced societies.”

He further added: “KIB firmly believes that youth are one of the most important assets a country has, and they play a major role in driving national development and growth. This is why KIB continuously seeks out opportunities to help support this segment, in line with our social responsibility commitment towards supporting education and youth-focused initiatives.”

Najia reiterated that KIB is committed to investing in young local talents, actively participating in various youth-led events and activities, and offering support to numerous youth-driven projects. The Bank also aims to maintain an ongoing open dialogue with the youth population in Kuwait, utilizing every available communication channel, including social media, in order to better understand their needs and interests. Within this context, the Bank strives to offer innovative banking products and services especially designed to cater to the needs of youth - including the Shabab Al-Dawli Account, which combines the benefits of saving and investment.