12 artists take part in 'Unframed' live at 360 MALL

Visitors of 360 MALL, Kuwait's iconic shopping center, were captivated by a unique artistic experiment that involved 12 artists transforming large internal store hoardings into public works of art.

The live art show 'Unframed', held in collaboration with Artspace, provided mall visitors with the opportunity to be part of this distinctive artistic experience. Five large hoardings located on the different levels of the mall were transformed by these artists who used their creativity and innovation to capture their understanding of the concept of "growth and development".

The initiative also reflected the mall's effort to attract artists in Kuwait and provide them with a platform and an opportunity to unleash their artistic brilliance.

Claudia Lopusinska, marketing manager, 360 MALL, explained: "360 MALL believes in the importance of endorsing art as a social and collective process within public spaces, thereby creating a culture of art appreciation in Kuwait."

She emphasized that 360 MALL will continue to encourage and contribute to the evolution of young talent in the community and provide joint opportunities for creative collaborations in the future.

With guests appreciating these exclusive art pieces, one of the artists from Artspace commented: "The 'Unframed' live art show was truly every artist's dream. Working on conceptual murals with the ultimate freedom of expression is an unforgettable and inspiring experience for all of us. We at Artspace thank the 360 MALL management for supporting artists and for encouraging public audiences to appreciate the true value of art."