McDonald’s holds screening of Smurfs: The Lost Village

It was a night of movie magic for a special group of children, as McDonald’s Kuwait held a private screening of the new animated blockbuster, “Smurfs: The Lost Village”. Children from the Kuwait Association for the Care of Children in Hospitals (KACCH), the Kuwait Orphanage and Dasman Bilingual School were invited to go on a fun and exciting journey into the wonderful world of the Smurfs, in an exclusive screening held this past Thursday at Marina Mall Cinescape.

The highly-anticipated film gave the young audience a cinematic experience to remember, but the evening did not end there. Following the screening, the audience was treated to a special movie-themed McDonald’s dining experience, featuring Smurfs Happy Meals. At the end of the evening, the children left the screening wearing huge smiles and with goodie bags filled with fun gifts and Smurfs memorabilia.

“Nothing makes us happier than drawing smiles on the faces of our youngest fans, and what better way to do so than taking them on a journey into the magical world of film?” said Sherif Coutry, Marketing Director at McDonald’s Kuwait. “These private screenings have become one our most popular community initiatives over the past few years, and they have proven to be a major hit with children and families alike.”

Coutry further added, “The McDonald’s experience is all about bringing joy and laughter to our communities, and our Brand Promise is “simple, easy enjoyment”. These movie screenings are simply one way on which we deliver on that promise.”