KIB presents workshop on ‘Public Relations and Business’ at GUST

Kuwait International Bank (KIB) recently presented a lecture entitled ‘Public Relations and Business’ at Gulf University of Science and Technology (GUST), as part of the Bank’s ongoing support of the University’s Public Relations (PR) Club for the academic year 2016-2017.

During the two-day workshop, Fahad AlSarhan, Team Leader at the Corporate Communications Unit at KIB spoke to the students about KIB’s approach to public relations, shedding light on the role of corporate communications within the Bank’s business model and the important role this department plays in any financial institution. Furthermore, the workshop featured the participation of team from Weber Shandwick Public Relations, who presented the students with an overview of the public relations industry, addressing international best practices within the field.

The Kuwait-based team also showcased a number of local and global case studies highlighting the key role of public relations in preserving and enhancing the reputation of any company or organization.

Meanwhile, Manager of the Corporate Communications Unit at KIB, Nawaf Najia, said: “This initiative seeks to introduce the students to the basics of public relations, whilst also highlighting the key role PR plays in the business world across all sectors and industries. It goes without saying that today public relations and corporate communications have become key components of any successful corporate strategy.”

Najia also pointed out that KIB has always sought to support various student programs and initiatives, within the Bank’s encompassing social responsibility program. KIB focuses on supporting the youth segment by promoting education and learning across all areas. Through its youth program, KIB sponsors various youth-led initiatives and youth clubs which aim to promote the personal and professional development of students.