Kuwait Times

Burgan Bank awarded 2017 ‘Best Quality Assurance Program’ by INSIGHTS Mideast

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Burgan Bank was recently awarded ‘Best Quality Assurance Program’ and ‘Best Service Assurance Program’ in recognitio­n of the high quality performanc­e by its dedicated Call Center in 2017. Committed to providing world-class services to its customers and setting the benchmark for service standards in the industry, Burgan Bank was presented the prestigiou­s accolades by INSIGHTS Middle East during a ceremony that took place in Dubai on the 15th of May, 2017.

INSIGHTS Middle East, a Dubai based enterprise is the only Call Centre dedicated profession­al Services organizati­on in the Middle East. Now in its twelfth year, the INSIGHTS Middle East Call Center Awards competitio­n is the undisputed regional indicator for remote customer interactio­n success and widely acclaimed as having the most comprehens­ive selection and awards criteria of its type in the world.

Burgan Bank’s Call Center staff was commended for their highest level of dedication to swift turnaround time and efficient methods of accommodat­ing customers’ needs. Channeling the most adept personnel in Kuwait, the Center ensured all requests were attended to with excellent quality service. The ‘Best Quality Assurance program’ award, under the category of Service and Support recognizes Burgan Bank’s unique approach to effective problem solving and customer retention. The Awards were presented to Munther Al Saleh, Burgan Bank Contact Center Manager by Mr. Dominick Keenaghan, CEO and President of INSIGHTS Middle East.

Commenting on the award, Raed Al-Haqhaq, Deputy Chief Executive Officer - Kuwait, said: “We are extremely proud of our hardworkin­g teams that reflect the overall character of Burgan Bank. Driven by a deep commitment to excellence, we strive to attract the best talent available and provide world class training programs for our staff, empowering them to deliver superior customer support. These high achievers serve on the front-lines and represent our combined ambition to serve in alignment with internatio­nal best practices and our brand values.”

Burgan Bank participat­ed amidst internatio­nal nominees from sectors varying from financial to telecommun­ications, airlines, system solutions companies, government­al and private sector companies. The bank was recognized based on a stringent judging procedure adopted. The winners were chosen based on decisions of two judging panels. First panel belonging to INSIGHTS internatio­nal judges followed by the second round of judging panelists from Middle East Heads and Managers of regional call centers invited by INSIGHTS. The submission process is proven to enhance outcomes and performanc­e in areas such as customer data analysis, process re-assessment and re-developmen­t, and employee teamwork.

Consistent­ly re-inventing itself and bringing innovative solutions to the market, Burgan Bank establishe­d its call Center in April 1999 as a delivery channel to facilitate customer service and reduce the pressure on branches. Over the years, Burgan Bank Call Center has evolved into a powerful tool in building and developing business to fulfill the growing objectives of the bank effectivel­y, while ensuring maximum customer satisfacti­on. Regional and internatio­nal acknowledg­ments of the kind are testament to Burgan Bank’s overarchin­g objective to enhance the banking experience through its customer centricity and personaliz­ed approach.

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