NBK’s website wins award for excellence
KUWAIT: National Bank of Kuwait’s digital platforms received global recognition when the bank’s website, NBK.com won the prestigious Web Marketing Association (WMA) 2017 WebAward for ‘Bank Standard of Excellence’.
The new mobile-responsive website, fully redesigned and launched, was the only banking website in the Middle East to be recognized. The award-winning website provides customers with a full range of services and different functionality. Customers can express their interest in an account, a loan or a credit card via the website. They can also compare packages and credit cards to find the product best suited to their individual needs and also express and interest to apply for a mortgage.
Designed and copy-written by Gamified Labs, the NBK.com website was judged on design, innovation, content, technology, interactivity, copywriting and ease of use. Gamified Labs received the WMA WebAward for its work on the NBK.com website, which was developed in collaboration with stakeholders across the bank and NBK’s leadership along with development partner, Tinext.
“NBK is delighted that Gamified Labs has been recognized for its outstanding work and innovative creativity on the NBK.com website,” noted Hanadi Khazal, AGM Consumer banking, National Bank of Kuwait. “By working together, we’ve achieved a world-class mobile-responsive website redesigned according to the bank’s objectives for building digital solutions that meet customers’ current and future needs.”
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. The Web Marketing Association is the producer of the WebAward Competition. Now in its 20th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. For more info about the methodology used by the Web Marketing Association for the award, please visit www.webmarketingassociation.org/wma/. NBK provides world class innovative digital banking solutions that are safe and secure including online, mobile and one tap payment options.