Zain holds internal event to raise awareness about early detection

As part of #ZainGoesPink campaign

KUWAIT: Zain, the leading telecommunications company in Kuwait, held an internal event at the company’s main headquarters in Shuwaikh to raise awareness amongst its employees about early detection of breast cancer. The event came as part of the #ZainGoesPink annual campaign launched early October, and witnessed the presence of the executive management, including Scott Gegenheimer, Zain Group CEO-Operations, and Eaman Al-Roudhan, CEO of Zain Kuwait.

Zain’s annual campaign, which went on for the past ten years, strongly reflects the company’s Corporate Sustainability and Social Responsibility strategy, and coincides with the globally celebrated month of breast cancer during October of every year. The campaign mainly aims at spreading positive awareness in the community about breast cancer prevention.

The internal event featured a number of recreational activities centered around the message of early detection through mammogram tests and its importance in detecting breast cancer in its early stages. Zain’s campaign partner, Al-Salam International Hospital, was present during the event through a dedicated booth, where Zain female employees exclusively benefited from a 40 percent discount on mammogram, osteoporosis, as well as ultrasound tests. A medical team from the hospital was also present to offer free consultations, answering inquiries, and conduct free glucose and blood pressure tests.

Zain’s campaign focuses on spreading informative messages via Zain’s social media channels throughout October, including medical tips in collaboration with the Ministry of Health’s National Mammography Screening Program. The campaign also features the posting of exclusive videos featuring breast cancer survivor Hebah Al-Ansari, who shared her journey into beating the disease with the public. The campaign also included a comprehensive awareness program targeted at Zain employees, which started with a visit to Hussain Makki Al-Jumma Center and Shaikha Badriya AlAhmad Al-Jaber Al-Sabah Center.

Zain was keen on strategically partnering with leading healthcare providers, both public and private, such as the Ministry of Health’s National Mammography Screening Program and Al-Salam International Hospital, to enrich its steps into informing the public through the expertise of these organizations’ experts, specialists, and consultants.

Zain’s solid Corporate Social Responsibility and Sustainability strategies primarily focus on the wellbeing of the entire nation. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference. Zain has previously partnered with the World Health Organization (WHO), cooperated with the Ministry of Health, and partnered with the Kuwaiti Red Crescent for several awareness campaigns related to the health sector.

It is worth mentioning that Zain established Zain Hospital, specializing in ear, nose, and throat treatment. The hospital was constructed and equipped by the company to address the needs of the patients in the country, giving them the opportunity to head to a state-of-the-art health institution which is fully equipped with the latest medical equipment to serve their health issues. You can follow Zain’s Breast Cancer Awareness campaign on #ZainGoesPink and #ZainCSR.