Malabar Gold & Diamonds’ launches new retail concept ‘MGD - Lifestyle Jewelry’
KUWAIT: Malabar Gold & Diamonds, one among the BIG 5 jewelry retailers globally unfurled its new retail concept; MGD - Lifestyle Jewelry. This concept is the latest offering of the group focusing on trendy and light weight jewelry that represents the independent and modern woman through its designs and collections. The vision of this retail concept is to be the preferred one-stop destination for lifestyle jewelry, offering unique designs and styles. The jewelry showcases at MGD - Lifestyle Jewelry are sources from various parts of the world like Europe, Far East and Asia. The designs are inspired by the spirit of the youth and young adults keeping in mind what they would love in jewelry.
This concept will be seen at malls, department stores, hotels, travel retail, inflight and high streets. E-commerce module is also being worked on for the concept. The group
has opened its first outlet at Mazyad Mall in Abu Dhabi last year to test the concept. Further to successfully operating the outlet, the group expanded the network internationally and currently operates 14 outlets across UAE, Oman, Bahrain, Kuwait and Singapore. In UAE, MGD - Lifestyle Jewelry has 5 outlets which are located at Mazyad Mall, Makani Mall, Khalidiya Mall in Abu Dhabi and at Al-Barsha Mall and Dubai Gold Centre in Dubai. In Oman, MGD - Lifestyle Jewelry has 5 outlets which are located at Oman Avenues Mall, Markaz Al-Bahja, Oasis Mall and Grand Mall in Muscat and at Safeer Mall in Sohar. In Bahrain MGD - Lifestyle Jewelry has two outlets which are located at Gold City, Manama and at Juffair Mall, Juffair. In Kuwait, MGD - Lifestyle Jewelry has one outlet which is located at Sama Mall. In Singapore, MGD - Lifestyle Jewelry has 1 outlet which is located at Jurong Point Shopping Mall. The group also has the plans to expand in the Middle East and Far East in the coming months. 5 more outlets are scheduled to open in November 2017.
MGD - Lifestyle Jewelry offers a wide range of trendy and light weight jewelry that includes 18K and 22K gold jewelry, diamond jewelry, uncut diamond jewelry, precious gem jewelry and pearl jewelry. These pieces of jewelry are designed in a way where can be used as practical, convenient and simple jewelry for daily use without compromising on service or quality. This concept targets the young at heart teenagers, working women and those fashion and style oriented individuals who are interested in new and unique jewelry at competitive prices.