KIB strategic sponsor of marketing and communication conference

Conference features hands-on workshops, activities and panels

KUWAIT: Kuwait International Bank (KIB) recently offered its strategic sponsorship of the Kuwait Marketing and Corporate Communications Conference. The event was held at the Jumeirah Messilah Beach Hotel & Spa and was attended by a number of specialists from across the region in the fields of marketing, communications, advertising, and sales. The conference featured a series of activities, handson workshops, and panels led by a group of highly-experienced speakers. During the conference, speakers presented a wide range of case studies, innovative ideas, as well as latest developments, technologies and trends in the highly dynamic world of marketing.

On this occasion, Manager of the Corporate Communications Unit at KIB, Nawaf Najia, said: “Our participation in this conference is a reflection of our strong belief in its objectives, as the conference aims at creating a high-level, interactive platform that gathers a number of academic, business, governmental and non-governmental organizations. We believe that this unique opportunity not only inspires marketers, but also provides them with the perfect chance to network and exchange new ideas with experts and thought leaders; thereby helping them progress in their careers.” Najia also pointed out that the conference served as a valuable educational meeting, providing participants with good insight into a wide array of topics, including: marketing and brand strategy, customer engagement and retention, social media marketing, digital and viral marketing, and integrated marketing communications.

KIB always strives to sponsor and support a diverse selection of activities and community-based initiatives as part of its leading social responsibility program. Through these social responsibility efforts, the Bank hopes to strengthen communication channels with the local community to achieve its strategic sustainable development goals.