Tamara Ecclestone shops in Poundland

The 33-year-old heiress - who has three-year-old daughter Sophia with husband Jay Rutland - may be the daughter of a billionaire but she can’t resist splashing out on bargains from the discount retailer because the products are so cheap. Asked if she’s ever been to Poundland, she said: “Yes I have. There was one near where I used to get my nails done. I just used to go in and buy random stuff, which I love doing. “Everything’s a pound, and it’s stuff I don’t need. I’m spending money when I don’t need to, because I think I’m getting a bargain.” And Tamara is also a big fan of bulk-buying retail outlet Costco and despite her fortune, loves getting a good “deal” on her purchases. She said: “I have a Costco card - I love Costco, it’s like the dream - there’s nothing you can’t get. “Listen, if you can get a deal, why wouldn’t you? “It doesn’t matter how much money you have. Why would you not want a bargain? “The first time I went there, I got very carried away. Actually, I get carried away every time I go.” Though little Sophia enjoys the finer things in life, she also loves tucking into a Happy Meal from fast food outlet McDonalds. Tamara said: “Her favorite way to travel is by private jet with a Happy Meal. It really is a beautiful life.” And the ‘Tamara’s World’ star doesn’t only stick with high-end designers when it comes to shopping for the youngster. She told heat magazine: “It’s not all designer - it’s a mixture of stuff, from Zara to Gap. Sometimes I shop online for her - pyjamas from Mothercare, that type of thing. “It’s not all expensive brands, but she does have designer clothes.”