Retail sector boost with Al Babtain’s largest LG brand shop in the Gulf
Reflects Al Babtain’s strong market leadership and LG’s growing brand loyalty in the region
KUWAIT: According to industry reports, Kuwait’s retail industry has grown dramatically over the past 10 years, driven by rapid urbanization, expatriate workforce influx, and a rising population of the young and affluent. To meet the needs of this vibrant market, which are set to continue underpinning further growth and diversification over the coming years, Al Babtain Electronics has opened the largest LG showroom in the Gulf in Kuwait.
Located in Rozana Mall at the junction of 4th Ring Road and Airport Road, Al Rai, Kuwait City, the new LG brand shop marks the success of LG’s brand in Kuwait and its increasing brand loyalty and growth in the region. The new 436sqm store is the first of its kind in Kuwait, following similar successful store openings in the region. As a flagship store, the brand shop will showcase the entire range of LG consumer products, including its, home entertainment systems, home appliances, residential air solutions, IT and mobile products.
Commenting on the strides made by the two companies Mr Abdulrahman Babtain, Vice President and member of the Board of Directors, Abdul Aziz S, Al Babtain & Sons Group of companies said, “We are delighted to be a part of LG’s journey in Kuwait and their continued growth in the Middle East. The new flagship LG store demonstrates our commitment to offer quality and value to our customers through globally recognized brands. LG’s latest technologically innovative products are a cut above the rest and we are glad we can make it available to the consumers in Kuwait”.
The new LG brand shop is a state-ofthe-art two-story shopping experience. The store follows LG’s minimalistic design ethos, allowing for clean, uncluttered, immersive engagement with LG’s complete range of consumer products. Customers of the new brand shop will be able to experience LG’s award-winning smart home solutions, innovative OLED TVs, and LG’s premium collection of LG SIGNATURE products in a comfortable and premium ambience.
“We are very excited to witness this momentous occasion that marks our success, not just in Kuwait, but the whole region, and to unveil our latest exclusive standalone brand shop. This is a testament to our tremendous growth in the region and our way of acknowledging the immense brand loyalty of our valued consumers. Our continued success in the region would not be possible without strong support and dedication from our distributor-Al Babtain Electronics, said Yong Geun Choi, President, LG Electronics Gulf. Established in 1999, Al Babtain grew to become a retailer, distributor and commercial solutions provider for world leading consumer electronics brands with the objective of maintaining consistency in the delivery of the highest quality of products and services making Al Babtain a well-known distributor in Kuwait.
“Enhancing customer touch points has always been a priority, and our latest offering in Kuwait reiterates our commitment to the vibrant Kuwaiti market. Flagship brand stores provide an ideal platform to showcase LG’s technological expertise with products that are designed and created with a customer-first approach under a common platform. We would like to thank Al Babtain Electronics for their continued support, which has been key to our success in Kuwait,” said Kevin Cha, President, LG Electronics, Middle East & Africa. For more information and to experience the whole range of LG’s award-winning consumer products in Kuwait, please visit the new LG brand shop in Rozana Mall.