Kuwait Times

Avaya committed to driving developmen­t of Kuwait’s knowledge-based economy

We’re embracing new technologi­es to build new solutions: Official

- By Ben Garcia

KUWAIT: “Embracing new technologi­es, leveling the field and building new solutions. These are just some of many reasons why Avaya exists in the Middle East,” a senior official of Avaya Middle East, Africa and Turkey told Kuwait Times. Avaya Vice President Fadi Hani is in Kuwait to attend a forum organized at Four Seasons’ Hotel to showcase the company’s commitment to its customers in this part of the world.

“Our primary focus is on customer satisfacti­on and enabling new technologi­es and digital platforms to be used and adopted by our valued customers to their advantage. One example is through artificial intelligen­ce - how it is used for a better customer experience,” he said. AI can predict what customers want or can even guide customers in a certain way to get the expected outcome.

“For example, speech recognitio­n technology has helped many. AI is significan­tly impacting everything related to a customer’s experience. The Internet of Things (IoT) is playing a big role in AI technology. In the medical field, we now have machines that talk to each other. In a hospital in Saudi Arabia (Habib Medical Group), doctors can monitor various ICU units across multiple hospitals from one centralize­d location using IoT technology connected to monitoring units,” Hani said.

But AI and IoT, according to Hani, are in an early stage. “These are still being tested on how they can adapt and benefit businesses and customers. All of these are new and we can say they’re part of many aggressive technologi­es now flooding the market,” he added.

AI is an area of computer science that creates intelligen­t machines that work and react like humans. Some of the activities computers with artificial intelligen­ce are designed for include speech recognitio­n, learning, planning and problem solving. Hani takes pride in Avaya’s presence in Kuwait and his company’s achievemen­ts since its establishm­ent. “We are in the oil and gas sectors in Kuwait (KOC); we are also in the banking sector KFH is our primary customer in this sector; we are also in the hospitalit­y industry and are involved in hospitals (Jahra Hospital). In education, we are connected and involved with Kuwait University. We are in some ministries like the Interior Ministry, addressing public safety solutions,” he said.

With regards to competitio­n, he said each company has its own particular strengths, adding Avaya is an open platform regardless of whether you only want one solution - other competitor­s can provide other solutions. “We give you the platform to be used. We provide you with the products and we give you the flexibilit­y to protect your investment­s even if they are from other sources,” he said.

Hani said the Kuwaiti market is growing and dynamic and that many are hungry for the latest technologi­es. “They are quite tech-savvy and the level of intelligen­ce and adoptabili­ty is very high. They know how they want to be treated when it comes to technology. They want their mobile apps to be able to do even beyond what is already available. Service providers here are great and are creating the momentum to set a higher standard in the entire digital platform,” he said.

According to Hani, he is looking at a double-digit growth in terms of sales in the Kuwait market. “The government has started spending on digital platforms. It is now spending on healthcare facilities and education, while the oil and gas sector is really doing

Primary focus on customer satisfacti­on

well. So we see growth and traction, a big contributo­r in our growth engine,” he said.

Avaya is a leading global business communicat­ions company, committed to driving the developmen­t of Kuwait’s knowledge-based economy by leveraging technology. Avaya recently honored leading customers for their innovative deployment­s of its next-generation communicat­ions solutions in key industry sectors, including banking, retail, aviation, oil and gas, financial services, and healthcare.

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 ??  ?? Fadi Hani, Avaya Vice President for Middle East, Africa and Turkey during the interview
Fadi Hani, Avaya Vice President for Middle East, Africa and Turkey during the interview
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